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Posts Tagged ‘Seventeen’

Cover Battle: Seventeen or Fortune

Welcome back to another edition of FishbowlNY’s weekly Cover Battle. This week we have Seventeen taking on Fortune. Seventeen went with a group photo of One Direction, the boy band completely dedicated to the trapped-in-a-wind-tunnel haircut.

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Celebrities Aplenty on September Covers

The September issues for magazines are a big deal, and so they typically try and land a big name for the covers. But seeing as movie stars haven’t helped move magazines lately, who will we see when the September glossies hit the newsstand? Let’s review some of the big players, via WWD’s thorough report on the subject:

  • T: The New York Times Style MagazineRooney Mara
  • VogueJennifer Lawrence
  • ElleKate Upton
  • GlamourJennifer Aniston

Jayne Jamison Named VP and Publishing Director of Seventeen and Redbook

Jayne Jamison has been named vice president and publishing director of Seventeen and Redbook magazines, a new role at Hearst Magazines. Jamison was most recently vice president, publisher and chief revenue officer of Seventeen, a role she had held since 2003. This marks a return to Redbook for Jamison, as she was with the magazine from 1997 to 2003.

Seventeen is the number one teen magazine in the market and Jayne has taken it to new heights, achieving tremendous advertising growth, up more than 11 percent in the first half of 2013,” Michael Clinton, Hearst Magazines’ president, marketing and publishing director, said in a statement. “Her relationships and experience in fashion and beauty are a great asset as she adds the new, style-focusedRedbook to her responsibilities.”

Jamison is taking over Redbook’s publishing duties from Mary Morgan, who is leaving Hearst Magazines.

Seventeen Promotes Carissa Rosenberg Tozzi

Carissa Rosenberg Tozzi has been promoted to Seventeen’s entertainment and special projects director. Tozzi has been with Seventeen since 2003.

In her new role, Tozzi will be tasked with expanding TV and video partnerships for the Seventeen brand. She will also oversee print and digital entertainment features.

Tozzi’s appointment is effective immediately.

Lucky‘s Brandon Holley Talks Photoshop and Fashion

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In the final segment of our Media Beat interview with Lucky editor-in-chief Brandon Holley, the print vet talked about the explosion of street style, where women can find designer goods (or versions of them) for cheap, and that hot-button issue every magazine editor grapples with: Photoshop.

Sure, a petition against Seventeen has the pub pledging to feature more “healthy, real women,” but is it even possible for a magazine to succeed without airbrushing its models? Uh, no, said Holley.

“I’ve done a bunch of focus groups, and women will constantly say, ‘Why don’t you just put a real person on the cover? I don’t wanna see a celebrity.’ That cover would sell 10 copies,” said Holley. “So, what women say they want and what they want are two different things sometimes. I mean, we do need to show more women with real bodies, absolutely. But I don’t think that should be a dead set rule.”

Part 1: Lucky EIC Brandon Holley on Getting a Magazine Job
Part 2: Brandon Holley Calls Fashion Blogging ‘Most Exciting Thing to Happen in Publishing in Decades’

Estelle Ellis Rubinstein Dies at 92

Estelle Ellis Rubinstein, who helped launch Seventeen, has died after battling lung cancer. She was 92 years old.

After working for several magazines, Rubinstein helped Seventeen’s founding editor, Helen Valentine, publish the magazine in 1944. The two later worked to launch Charm magazine, which, according to the AP, established women as a separate market segment from men.

Rubinstein is survived by her son, Ellis Rubinstein; her daughter, Nora Rubinstein; two grandchildren and one great-granddaughter.

Freelancers, Pitch Your Features to Seventeen

seventeenjune12 (1).jpgThough it is a long-standing leader in the teen category, the renowned Seventeen provides fashion, beauty and feature articles that are anything but old-fashioned. And what do its editors most need freelancers for? Surprisingly, it’s not the front of the book.

“I think that freelancers are best to do the big, juicy, heavy-lifting, exciting, extravaganza stories,” said editor-in-chief Ann Shoket.

Although the mag doesn’t use a lot of outside contributors, the mag is open as long as you can nail the Seventeen voice, which Shoket describes as “crazy, insanely fun, delicious, weird, and unique.”

Get email addresses for all editors accepting pitches in How To Pitch: Seventeen. [subscription required]

If an actual job is what you want, watch our 2011 Media Beat interview where Shoket explains what she looks for in new hires after the jump.

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Freelancers, Pitch Your Features to Seventeen

seventeenjune12 (1).jpgThough it is a long-standing leader in the teen category, the renowned Seventeen provides fashion, beauty and feature articles that are anything but old-fashioned. And what do its editors most need freelancers for? Surprisingly, it’s not the front of the book.

“I think that freelancers are best to do the big, juicy, heavy-lifting, exciting, extravaganza stories,” said editor-in-chief Ann Shoket.

Although the mag doesn’t use a lot of outside contributors, the mag is open as long as you can nail the Seventeen voice, which Shoket describes as “crazy, insanely fun, delicious, weird, and unique.”

Get email addresses for all editors accepting pitches in How To Pitch: Seventeen. [subscription required]

If an actual job is what you want, watch our 2011 Media Beat interview where Shoket explains what she looks for in new hires after the jump.

Read more

Seventeen Makes Two Editorial Changes

Seventeen is making two editorial changes. The magazine has named Caitlin Moscatello its new Deputy Editor, and Kimberly Tranell has been promoted from Health Editor to Senior Editor.

Moscatello joins Seventeen from Redbook, where she served as Senior Editor. She has also worked at The Knot and Shape. Tranell has been with Seventeen since 2008.

Moscatello begins on June 4 and Tranell’s appointment is effective immediately.

The A-List Returns! Barbara Walters, Charlie Rose, Barry Diller Hold Court at Michael’s

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As Januarys go, this one has been a bit of a snoozer, but things are finally picking up now that the boldface names have returned to their regular perches at Michael’s. The joint was jumping today as morning talkers (Charlie Rose, Barbara Walters), media moguls (Barry Diller) and fashionistas (Marie Claire‘s Joanna Coles) were all in full power lunch mode. It’s about time!

I was joined today by Seventeen editor-in-chief Ann Shoket and Hearst executive director of public relations Alexandra Carlin. It’s been a while since Seventeen was required reading in my house (I still remember begging my father to drive me to the stationary store,  so I could be the first to get the magazine’s coveted September back to school issue). Back then, I’d devour every oversize page, finding tons of inspiration and validation about surviving the treacherous teenage years in one piece — and in style.

Well, the more things change, the more they stay the same. Ann, who celebrated her fifth anniversary with the magazine last week, says she feels a “huge responsibility” to readers, which means addressing the issues they care most about (a tall order to say the least). Between dealing with ‘sextortion’ (boyfriends threatening to dump girls if they don’t submit sexually) and the barrage of unrealistic images of physical perfection all around them, today’s teenage girls, says Ann, are under “huge pressure” all while dealing with the requisite drama that comes with being a high school girl.  Seventeen‘s mission is to empower teenage girls (the average reader is 16), often by reporting on celebrities who can be a source of inspiration.  For next month’s cover, the magazine scored the first interview with a post-rehab Demi Lovato who opens up about how she battled back from anorexia, bulimia, bipolar disorder and cutting. “Demi was amazing. It’s so refreshing to have a celebrity be honest about their struggles. It’s great for girls to read about someone like that.”

Diane Clehane, Ann Shoket and Alexandra Carlin
Diane Clehane, Ann Shoket and Alexandra Carlin

Seventeen, says Ann, is also a resource for girls about subjects they might want to talk about with their parents, but can’t. Topic A: ‘Digital Drama’ – the magazine’s clever moniker for ‘cyber bullying’ which “sounds so nineties.” Seventeen is so committed to wiping out the epidemic that Ann created the ‘Delete Digital Drama’ campaign for the magazine. “We only had to deal with the mean girl phone calls, but today social media has created so many more outlets for bullying to happen. It’s a serious problem.”

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