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Posts Tagged ‘Sex and the City’

Two Former TV Producers Talk About Creating a Multimedia Lifestyle Brand

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From left: Albert and Gerstein

Melissa Musen Gerstein and Denise Albert are former TV producers with hit shows under their belts (Gerstein’s resume includes a producer credit on Anderson Cooper 360; Albert’s at Good Morning America). When the two met up, they decided to form their own lifestyle company, The Moms, which started as a syndicated newspaper column. Their media empire now includes a show on Sirius XM Radio and New York Fashion Week shows that feature “real” moms on the catwalk.

As Mediabistro’s Profit From Your Passion series winds down, Gerstein and Albert tell us about their early career successes, why they chose to start their brand with a Carrie Bradshaw-esque column called Moms in the City and how they landed a television show.

Says Gerstein: We [were inspired by] Sex and the City. We also thought, ‘Wow, [our first] column was so successful, let’s launch Moms in the City in print,’ and so, basically, we would write a very bold, provocative column about parenting, and then we would interview a celebrity mom based on that topic, which obviously generated a lot of attention and traction. And then we started getting booked on local television shows to talk about our columns, and also topical news that affected parents, whether it was how to discuss the images coming out of Haiti with your kids [or] the homeless problem on the streets. And after our fourth appearance on WNBC, we got offered a TV show, actually a pilot, which then got picked up on a channel called NBC Nonstop, which ran in ten markets across the country.

To hear more from Gerstein and Albert, including their advice on creating your own multi-platform brand, read: Hey, How’d You Start Your Own Lifestyle Brand, Melissa Musen Gerstein and Denise Albert?

 

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Kiehl’s Wines, Dines and Wows Visiting International Journalists

From a modest apothecary in New York’s East Village, Kiehl’s has grown to international brand-name status and a New Jersey factory where 10 new products are hatched each year. But there’s no rest for those toiling in the world of wicked complexions.

And so, the company recently flew in a gaggle of international journalists, put them up at the Mondrian in Soho and raced them through a vertiginous series of events. If the rest of the resulting coverage is anything like that of Amanda Linnell, a reporter for New Zealand Herald‘s Viva magazine, mission accomplished!:

After lunch we’re off to learn about a new men’s product, Facial Fuel Heavy Lifting Cream, which launches in New Zealand next week. Tucked away at 137 Perry St (just down the road from Carrie Bradshaw‘s apartment in Sex and the City) is the Cooper Classics Collection of vintage cars and here we meet guest speaker, Kiehl’s ambassador Doug Stoup. An extreme adventurer, he regularly goes on missions to the North Pole or paddle boarding in the Amazon, and is a hardcore tester of their products. He regales us with fascinating stories of derring-do.

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Trade Round-Up: August 17, 2007

stewart_8116.jpeg“The Daily Show With Jon Stewart” jumps into the serious news fray a bit with a report next week from Iraq-based correspondent Rob Riggle, reports THR. Though Riggle and crew had contact with a USO-Multi National Corps comedy sketch tour, the story says the team was primarily with troops under “military protection.”

Variety‘s Michael Fleming writes about the end of agency-gate 2007 with veteran ICM agent Ed Limato taking his act – and his A-list Denzel Washington, Mel Gibson, Richard Gere and Steve Martin – along with him to rival agency WMA.

It was a topsy turvy day for MGM/UA with the studio losing financing deal with Goldman Sachs for MGM while gaining a $500 million fund with Merrill Lynch for specialty label UA. Obviously the Variety story was good news for Tom Cruise and Paula Wagner who co-own the UA label following a bitter split with Paramount Pictures last year.

Scarlett Johansson proves in THR that she’s the workhorse of the starlet set, signing on to star in three new movies including the big-screen version of the “Sex and the City” cultural phenom, “He’s Just Not Into You.”

REVIEWS: THR takes on “High School Musical 2″ (calling it a soon-to-be smash) while Variety says “Superbad” is actually verygood, dubbing it another “ultra-raunchy and commercial sex comedy” from Judd Apatow.

– CHRIS GARDNER

The Golden Girls: Sex and The City Movie Recast

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The Sex and the City movie’s finally a go, and is supposed to “take up where the series left off”, with Sam getting a hip replacement.

But the project has taken so long to get going that there’s speculation that the original cast might not be reunited. So, FBLA suggests:

Miranda will be played by Anne Meara,
Carrie Bradshaw will be Cloris Leachman.
Charlotte is now Dixie Carter, and
Kim Catrell remains as Samantha.

In slightly related news, Proctor & Gamble has licensed All You Need is Love for a Depends Luvs ad.

In The Trades: Dolls, Idols,

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HBO and American Girl have made a deal to develop films, series, specials and documentaries, based on the American Girl dolls. Better idea would be dolls based on HBO products: G-String Divas, The Sopranos or Sex and the City.


Nigel Lythgoe
and Ken Warwick, eps of American Idol, will produce the Emmys. Look for a special call-in segment where America choses someone to do something.

Max Mutchnick, creator of Will and Grace, revisits his own life for a CBS pilot about a straight guy and his gay writing partner. Will and Grace was totally different as it was based on his sister’s life. Maybe he’ll try something Animal Planet next.

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Marc Cherry plans to spend his twilight years ABC windfall writing musicals. He signed with the network for 4 more years at a deal rumored to exceed $15 million. No Housewives: The Musical is planned, but wait til the cash runs out.

Brian Lowry exposes the secret behind Oprah’s success–daytime talk is for stupid people–as he analyzes her show featuring psychics.

TV Guide Channel ordered a new reality series from Magical Elves–America’s Next Producer. Prizes include $100k in cash, an office in Hollywood, and a first-look deal with the network–where half the progamming is a crawl. YouTube gets better numbers.