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Posts Tagged ‘Shape’

Two Moves at Time’s Lifestyle Group

There were two moves announced today within Time Inc.’s Lifestyle Group: Renée Tulenko is now the Associate Publisher of All You and Lana LoRusso is now the Associate Publisher of Health. Tulenko was most recently Associate Publisher of Health, where she had worked since 2003, and LoRusso comes to Health from Shape, where she was Associate Publisher of Sales.

Tulenko will report to Suzanne Quint, Publisher of All You, beginning tomorrow. “We could not be more excited for Renée to use her passion and energy to help marketers capitalize on All You’s distinctly strong consumer connection across all of our platforms,” said Quint.

Likewise, LoRusso will report to Health’s Publisher, Kevin White. “Lana’s industry knowledge and expertise make her an ideal addition to Health as we continue to evolve the brand across all platforms,” said White.

Revamped Shape Hits Newsstands

The new look Shape launches today, marking the first issue under the guidance of  Editor-in-Chief Tara Kraft. WWD reports that the April issue features the future of the magazine: More lifestyle pieces, general interest articles, and beauty tips.

Other changes include reworking old features, adding new ones and adding more pictures to exercise articles.

Kraft says of the new look, “People aren’t buying as many magazines as they used to, so we want to have everything a woman needs, in one issue.”

If this move seems odd, you’re not alone. Don’t readers buy Shape for articles about fitness? Isn’t that what the entire brand is based on? It seems like if readers want lifestyle articles, they can go to Cosmo or magazines like that. Maybe the shift is because of spiraling numbers, but it doesn’t make much sense to us.

Also, we’re just going to go ahead and believe that the six pack on Vannessa Hudgens is airbrushed. Just let us think that. Thank you.

Bankruptcy on the Horizon for National Enquirer Publisher

American Media Inc., publisher of several titles including National Enquirer, Shape, Star, and Radar Online announced today plans to file for bankruptcy in about two weeks. Last year AMI also took over certain publishing functions for Playboy. Pending approval from the requisite number of creditors, the company will initiate a prepackaged Chapter 11 plan that involves some kind of debt-for-equity deal.

Said CEO David Pecker of the bankruptcy:

The reorganization should not affect American Media’s operations. Publications will function seamlessly, staff will be unaffected by the reorganization and customers should not notice any difference during the 60 day process.

Yeah, this damn well better not affect my Playboy subscription, buster.

Michelle Myers Returns To Condé Fold

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Lucky day for Condé Nast publication Lucky: the magazine has just hired back publisher Michelle Myers to the company from Time Inc., where she’s been publisher of People StyleWatch for the past two and a half years. Prior to that, Myers had worked as the publisher of Star magazine, as well as associate publisher of Allure and Shape. In her new role at Lucky, she will also be serving as vice president to the title. Said Condé CEO Chuck Townsend, “We know she will bring her energy and excitement to the Lucky brand and we are pleased to welcome her back to the company.”

Full press release after the jump.

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Prevention Names Pilates Expert Fitness Editor

B00005NIOO.01.LZZZZZZZ.jpgHere’s some early holiday cheer for the magazine industry: Rodale Inc., which holds such fitness titles as Men’s Health, Runner’s World and Bicycling magazine, has just hired one of its freelance contributors as fitness editor for Prevention magazine.

Jessica Cassity has recently worked as a freelance fitness writer for The New York Times, Fitness, Self, Shape and Weight Watchers, as well as Prevention. Previously, she was a contributing editor at Health magazine.

Cassity also co-created the Pilates instructor Web site www.pilates-pro.com and worked as Soho community leader for Lululemon, where she managed the apparel company’s community-based programs like free yoga in Bryant Park.

Full press release after the jump.

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Your Post-Radar Magazine Choices

Radar-gggpolitics-cover.jpgAccording to The Media is Dying those of you who were subscribers to the sadly now defunct Radar magazine can now have your choice of…wait for it…Star, Men’s Fitness, or Shape.

You know there was a time not that long ago where this post would have linked you to The Onion.

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