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Posts Tagged ‘Sharon Bernstein’

Sharon Bernstein Segues from NBC LA to Reuters

After a couple of weeks off, NBC Southern California and former LA Times staffer Sharon Bernstein (pictured) has started an exciting new career chapter today. She’s joined the Thomson Reuters LA bureau to cover California politics, policy issues and broader western U.S. topics.

That’s not all. Later this summer, Bernstein will be relocating for that beat to Sacramento to launch a Reuters bureau in the state capital. “I will be the only person in the bureau,” Bernstein tells FishbowlLA via email. “I will have two to three stringers that I will be able to work with on stories. The primary beat is California politics and policy issues, but there will be times when I will need to cover other stories in the region, depending on what’s breaking or what’s important, or if I do spot an interesting trend or that sort of thing.”

It’s definitely a change from the local topics she was usually covering for NBC LA. “I’m very excited,” Bernstein adds. And who can blame her? Along with AP, Reuters remains a journalistic gold standard and the kind of place where Bernstein could presumably at the right future time also start doing the kind of enterprise stuff she was involved with at LAT.

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NBCLA Hosts Social Media Party

Last night at NBC Southern California headquarters in Burbank, several dozen invited bloggers gathered for an evening of food, drink and conference room presentations about the station’s Facebook, Twitter, Pinterest and Instagram efforts tied to the London Summer Olympics.

Website editorial director Sara Catania, managing editor Jonathan Lloyd, social media lead Olsen Ebright and social media/tech on-air reporter Mekahlo Medina (pictured, above) took turns explaining how the “first social media Olympics” have been leveraged, cross-promoted and harnessed. One of the shiniest beacons of this systematic, station-wide effort is the fact that the follower count @NBCLA has zoomed in the past few weeks from around 27,000 just past the 40,000 mark.

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Gawker Journo: Pulitzer Prizes Don’t Matter Anymore

Today’s Gawker Op Ed by John Cook is perfect spring fodder for students at Arizona State University’s Walter Cronkite School of Journalism. That’s where Sharon Bernstein, one of Cook’s cited examples of Pulitzer’s 21st century irrelevance, will soon be teaching as a visiting professor.

Cook points to laid off LA Times staffer Bernstein (now with NBCLA) and other Pulitzer Prize winners who have been terminated, including a former workmate at the Chicago Tribune, Jeff Lyon, who took a buyout in 2009. Cook recalls how shocked he was one day after joining the Chicago paper to learn that Lyon was part of the Pulitzer prize-winning ranks.

The hook for this provocative opinion piece is the fact that next week is the submission deadline for 2012 Pulitzer consideration. Writes Cook:

If a Pulitzer isn’t a guarantee that, at the very least, you won’t get canned tomorrow, then what good is it as a mark of journalistic excellence?

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NBCLA Staffer Named a Cronkite School Visiting Professor

Following similar stints in 2010 and 2011 by, respectively, Leslie Wayne of the New York Times and CNN’s Susan Lisovicz, NBCLA producer-editor Sharon Bernstein has been named Arizona State University’s newest Donald W. Reynolds visiting professor in business journalism. She will teach at the Walter Cronkite School of Journalism and Mass Communication in the spring.

Bernstein rejoined NBC (she started her career at St. Louis affiliate KSDK-TV) after the termination of a long and illustrious career at the LA Times, where she contributed to the paper’s Pulitzer prize-winning coverage of the 1998 North Hollywood bank shootout and 2004 California wildfires. From this week’s ASU announcement:

“We’re delighted to have an editor and reporter of Sharon’s caliber to share her knowledge of business journalism with our Cronkite students,” said Andrew Leckey, president of the Reynolds Center and the Reynolds Chair at Cronkite. “Throughout her career at the Los Angeles Times, she exhibited the professionalism and investigative curiosity so important in cutting through to today’s economic realities for the reader.”

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Adding to the LA Times Body Count

The staffers laid off from the LA Times last week weren’t the only ones losing their jobs. Some, like Randy Hagihara, director of the metro & summer internship program, took voluntary buyouts. Freelance budgets were slashed in multiple sections, meaning less work for struggling freelancers. We heard from Avital Binshtock, a regular contributor to the travel section, that her Tours & Cruises and Calendar columns were being killed. And we’ve spoken to other LA Times freelance contributors who are uncertain of their future with the paper and are, at this point, just keeping their fingers crossed.

Just when we thought we couldn’t hate Sam Zell any more than we already do.

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Breaking: Major Layoffs at the LA Times

A source tells us columnist Tim Rutten was definitely laid off.  So was Sharon Bernstein, the assistant business editor. We’re told the Calendar section will largely be spared, losing mainly expense and freelance budgets. But that “features (health, travel, food etc) is getting hit harder.”

LA Observed reports NBA writer Mark Heisler was also let go.

Sadly, more to come on this story, we’re sure.