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Posts Tagged ‘Sharri Berg’

Fox Execs Move to Fix Good Day New York

The honeymoon for Dave Price appears to be over at Channel 5. A person with knowledge of the situation tells FishbowlNY that Sharri Berg, the SVP of the Fox Television Stations Group, visited WNYW recently to talk about Good Day New York.

The source says, Berg was joined by a consultant to help fix the morning broadcast. Price took over the Good Day co-hosting in early July with Rosanna Scotto, after Greg Kelly was promoted to night side. Ernie Anastos lost the high-profile 10 p.m. newscast.

Price, a one-time Good Day weather anchor, has felt the brunt of the criticism since his WNYW return.

Last week, our poll found a whopping 50-point margin of respondents wanted Price ousted in favor of Kelly.

Beyond that, Fox is scrambling to put out the fire, as the Scotto/Price chemistry has been sorely lacking. That, in turn, has already translated into ratings for rival WPIX, either winning key demos, or coming close, in the typically quiet July sweeps period.

This is not the first time since the July changes that Fox executives met with WNYW management. We reported two weeks after the anchor swap that meetings were held for Kelly “damage control.”

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Breaking: WNYW Brass Meet for Greg Kelly Damage Control

It’s just over two weeks since WNYW/Channel 5 made wholesale changes to its on-air product. Front and center was the promotion of Greg Kelly from Good Day New York to evening anchor. His move to 10 p.m. with Dari Alexander sent market icon Ernie Anastos to the sidelines. He remains on the 5 p.m. broadcast.

Multiple sources close to the situation say three high-ranking Fox executives met yesterday with WNYW VP/GM Lew Leone for “damage control.”

FishbowlNY has learned that Jack Abernathy, Dennis Swanson, and Sharri Berg met with Leone, although news director Dianne Doctor was a no-show.

One source says the trio came to 67th Street to “figure out how to handle Greg in the 10 o’clock news.”

With Kelly at night, Dave Price stepped into Good Day with Rosanna Scotto. FishbowlNY readers have given mixed reviews, to be kind, about Price’s performance and his chemistry with Scotto.

Our readers also offered strong opinions about Kelly’s transformation to night time. Most prefer Kelly on mornings, where he spent four years, bouncing off Scotto. One reason is because Kelly brings much of his daytime style to the more subdued evening broadcast.

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