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Posts Tagged ‘Shiba Russell’

WNBC/Channel 4 Makes Scheduling Switches Early, Thanks to Irene

WNBC/Channel 4 already had plans to bring news back at 5 p.m.  That’s not new. But given the necessary saturation of news late last week as Hurricane Irene had New York City in its crosshairs, WNBC decided to debut its reconstituted 5 p.m. broadcast without fanfare.  

A WNBC spokesperson tells FishbowlNY that the station wanted to keep the momentum going with their new anchor team, Shiba Russell and Tom Llamas.

WNBC had previously announced that the 5 p.m. newscast would start September 12th.

New York Live, hosted by Jane Hanson and Sara Gore, made its leap to 3 p.m. on Monday.

WNBC Names Shiba Russell and Tom Llamas as 5 p.m. Anchor Team

WNBC/Channel 4, which previously decided to bring back its 5 p.m. newscast, has named its anchor team. 

Shiba Russell (right), a weekend co-anchor with David Ushery, joins Tom Llamas for the new one-hour newscast, beginning September 12th.

“A new, one hour newscast at 5 p.m. will offer viewers a compelling choice for local news,” said Susan Sullivan, WNBC, Vice President of News. ”The selection as anchors of Shiba Russell and Tom Llamas, two award-winning journalists, is essential to ensuring the effective delivery of the critical local news and information that is so vital to our viewers.”

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Analyzing Second Day Coverage of Bin Laden Death on New York City Stations

As you undoubtedly know by now, Osama Bin Laden was killed Sunday in Pakistan. Yesterday, local stations were still focusing their energy and resources on the latest developments, especially at Ground Zero.

First, though, a couple of good moves by WPIX. They were the only over-the-air station to carry the White House press briefing at 2 p.m., where presidential advisor John Brennan gave details of the firefight.  Reporter Howard Thompson anchored the coverage from their New York studios.

For its 10 p.m. newscast, Jodi Applegate flanked by a  full compliment of (mostly live) reporters did away with their ”11 Stories in 11 Minutes” segment, and therefore the urgency (also variations on the same story) meant no rundown icons at the bottom of the screen.

Of course, Ernie Anastos and Dari Alexander had their own full coverage at 10 p.m. with multiple reporters, including Harry Martin at Ground Zero.

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New York Stations Scramble to Cover Death of Osama Bin Laden

On a night that the world learned about the death of Osama Bin Laden, TV networks and New York City stations poured in special coverage.

The first word came in at 10:45 p.m. last night that President Obama would make a major announcement from the East Room of the White House. He actually was scheduled to speak to the nation at 10:30 p.m.

The major networks all hit the air.

At the same time, Fox 5/WNYW broke into Sports Extra with anchor Sharon Crowley telling the audience that President Obama would speak shortly. Waiting, Fox 5 returned its regularly scheduled programming. Following Sports Extra, Crowley did have an extended 10 minutes leading up to Fox News Channel’s simulcast at 11:10 p.m. (Ironically, FNC had the graphic as their standard–”Usama,” while previously he was “Osama” on WNYW.)

Meanwhile at WPIX, Jim Watkins informed viewers of the breaking news at approximately 10:50 p.m., moments after the networks took to the air.    
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‘Worth It’ For Shiba Russell; Joining WNBC as Anchor/Reporter Starting Today

As we reported last week, there’s a new face at WNBC. Fittingly, Shiba Russell, a New Jersey native, starts as the station’s new weekend anchor (alongside David Ushery) and weekday reporter today– Valentine’s Day.

“Family and friends are very important to me, especially when you have a child,” Russell says. “Moving to a market where you don’t know anyone doesn’t sound like a happy life to me.”

Some people may remember Russell, who cut her TV news chops in New York, at Cablevision’s Neighborhood News 12 in 1998. Staying in the company, she moved to News 12 The Bronx, where she worked from 1999 to 2002. During that time, she gained invaluable experience reporting on one of the nation’s most devastating days—September 11, 2001.

“The cops just let us go through; we were amazed we got so far. We were right there, just a few blocks down,” Russell recalls. “The city was just so quiet…It was such a long day. By the time the day was over, I drove home and I cried.”

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Shiba Russell Joins WNBC/Channel 4 as Weekend Anchor/Weekday Reporter

As we first reported in December, the rumors have come true–Shiba Russell is now a member of NBC 4 New York/WNBC.

Russell will co-anchor the weekend newscasts at 6 and 11 p.m. with David Ushery. Viewers will also see Russell put on her reporting hat Monday-Wednesday. 

“I am thrilled to be back home and feeling the pulse of NYC once again,” says Russell.  “I have missed the people of New York because they tell you like it is.  Since I landed my first paid gig in New York and grew up in New Jersey, this is really like a homecoming.”

That “first paid gig” was at Cablevision’s Neighborhoood News 12. Early on, she also worked for News 12 The Bronx. 

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WNBC/Channel 4 May Hire Boston Anchor Shiba Russell

If reports are true, a new anchor could be joining WNBC.

The Daily News says Shiba Russell, a weekend co-anchor at ABC-owned WCVB in Boston, has told the station that she is leaving.  She is reportedly is talks with WNBC to become a weekend anchor. Her contract at WCVB expires in January.

Russell was born in Boston and grew up in New Jersey. She does have TV experience in New York. Russell previously worked for Cablevision’s News 12 Long Island and News 12 The Bronx. She is a graduate of the College of New Rochelle.

Russell and a WNBC spokeswoman had no comment to FishbowlNY.

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