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Posts Tagged ‘Shoshana Berger’

Shoshana Berger Opens Up About Wired

Shoshana Berger was the founding editor of ReadyMade, but last year she decided to move to Wired, where she now works as director of editorial development. She recently spoke with Adweek about her time at Wired and what plans she has for the magazine. Below are some highlights from the interview.

On launching ReadyMade:

Starting a magazine is like trying to nail a jellyfish to the wall; it’s virtually impossible.

On what she has in store for Wired:

I’m launching a new business channel that’s going to be much more robust. I’m particularly excited about Wired getting more active in the e-book space — we produced an e-book after the death of Steve Jobs, and it was a really elegantly done, beautiful elegy. It’s a natural domain for us.

On how she’s working to change the male dominated Wired:

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AMC 2007: Adam Moss on Being EIC: ‘You Get Paid to Be a Dilettante’

Monday afternoon AMC 2007 Editor Octopus.jpg

From left: The New York TimesDavid Carr; Stephen Adler of BusinessWeek; ReadyMade‘s Shoshana Berger; Angela Burt-Murray of Essence and New York‘s Adam Moss

New York Times media reporter and columnist David Carr did his best to deviate from panel-talk formula while moderating “The Editor as Octopus” this afternoon at AMC. Taking the stage with four editors-in-chief — Stephen Adler of BusinessWeek; ReadyMade‘s Shoshana Berger; Angela Burt-Murray of Essence; and New York‘s Adam Moss — Carr tried to keep it interesting by asking the EICs everything from whether they miss old-school editing and “yelling at writers” to which songs they’d karaoke in place of being on the panel.

Overall, the talk centered around “how these guys’ lives have morphed and changed,” as Carr put it, in the ever-evolving EIC role. Berger seemed to feel she had it easy, since “the beauty of ReadyMade content is it’s evergreen and fairly extendable.” Burt-Murray cited the challenge of positioning Essence not just where her female reader is going, but also “where she wants to be.” But what had Adler connecting his business-minded readership with 12-steppers?

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