Sid Evans - FishbowlNY

Peggy Northrop Named EIC of Sunset

Chris O'Shea — Wed, 17 Apr 2013 11:49:35 +0000

Peggy Northrop is joining Sunset as its new editor-in-chief. Northrop was most recently a consultant for a variety of media startups, but this marks a return to Time Inc. for her, as she served as a Real Simple’s deputy editor years ago. Northrop also served as vice president and global editor-in-chief of Reader’s Digest, from 2007-2011.

In a statement, Martha Nelson, Time Inc.’s editor-in-chief, said “Peggy is one of the best in the business. I’ve long admired her work and look forward to bringing her talents back to Time Inc.”

Northrop begins at Sunset on April 22. She will report to Sid Evans, Time Inc.’s Lifestyle Group editor.

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Time Inc.’s New Lifestyle Group Editor: ‘It’s a Short Road From How to Clean a Shotgun to How to Bake a Cake’

Chris O'Shea — Fri, 14 Oct 2011 13:28:35 +0000

Sid Evans, the former Editor-in-Chief of Garden & Gun who joined Time Inc. in July, has always been on the more manly side of the magazine industry. Before joining Garden & Gun he worked at Field and Stream, so the guy knows a thing or two about putting masculine content into magazines.

However, at Time, he’s overseeing Cooking Light, Southern Living, Coastal Living, Sunset and This Old House. Yes, plenty of dudes enjoy cooking and decorating tips, but you see what we’re saying here: The change has been abrupt. Like any talented editor though, Evans thinks of the change as a good thing, and in an interview with Adweek, he explained why.

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Cathie Black Resurfaces, Jann Wenner at Table One, and Dish from The Millionaire Matchmaker

Diane Clehane — Wed, 21 Sep 2011 17:08:51 +0000

Despite the worst case of Gotham gridlock in months (Thanks, Mr. President), there were plenty of media heavy hitters (Jann Wenner, John Huey), high-profile editors (Martha Nelson, Kate White) and a spin sister (Peggy Siegal) at Michael’s today. While the power lunch set was chewing over their next big deal between bites, I had a dishy lunch with Bravo’s Millionaire Matchmaker Patti Stanger and my good friend, the network’s SVP of communications, Jennifer Geisser. If you’ve seen any part of Matchmaker, you know that Patti tells it like she sees it no matter what. “I’m a truth-teller; that’s it,” she told me after sharing some particularly searing commentary on some boldface names we all know. Sorry, but it’s off the record.

Fortunately, Patti did let loose over lunch and share her thoughts on her ‘overnight success’ — “Total bullshit. I worked my ass off for years,” she said. It certainly sounds that way. Before starting Millionaire’s Club International in 2000, she toiled in a number of positions ranging from garment center executive to astrologer before finally landing at Great Expectations, the country’s largest matchmaking service, running their Florida division and then as their director of marketing. Quickly realizing she had a knack for finding dates for just about everyone she met, she started her own firm and, she tells me, grossed $1 million the first year.

In 2001, she had a fateful meeting with Telepictures and pitched an idea for a reality show where one man would find love by ‘dating’ a group of women. Sounds familiar? Thanks to an inept agent at ICM (“He was terrible,” says Patti), The Bachelor premiered without Patti’s involvement and went on to become TV ratings gold. Undeterred, Patti “cried for a night,” got a new agent and moved on. After a few other stops and starts involving, among others, Simon Cowell and Ryan Seacrest, Patti found a television home with Bravo in 2008 with The Millionaire Matchmaker and is currently in her fifth season of the show. Her dating pet peeves? Rude guys: ”I want to teach young men some manners. They’ve got to learn to be gentlemen.” Scantily clad girls: “I always tell them ‘leave the Fredrick’s at home.’” And mothers who think their sons walk on water: “Jewish and Italian mothers are the worst. They think their sons are messiahs and expect everyone to treat them like one. It makes dating them impossible.”

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Garden & Gun EIC Leaves for New Position at Time Inc.

Chris O'Shea — Wed, 13 Jul 2011 10:59:31 +0000

Sid Evans, the man who helped put Garden & Gun on the map, is leaving the magazine to become Group Editor of Time Inc.’s Lifestyle Division, a newly created position. As Group Editor, Evans will oversee all editorial for Cooking Light, Southern Living, CoastalLiving, Sunset and This Old House.

Evans said of the new gig, “I’m thrilled by the opportunity to work on such powerful brands. Every one of them has a strong emotional connection with its readership, and every one has great potential for growth, innovation, and expansion.”

He will begin at Time in September.

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