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Posts Tagged ‘Simon Crerar’

BuzzFeed Australia Launches

SimonCrerarPicWhen BuzzFeed first formalized its plans to expand past the UK and into the glorious Down Under, EIC Ben Smith suggested that “Australia — with its humor and beauty and sense of the absurd and love of the social web — is basically BuzzFeed Nation already.” Probably true; and now that January 31 has rolled around over the distant international horizon, we can all start determining if Smith was correct with his optimistic assessment.

At the helm of BuzzFeed Australia is Simon Crerar (pictured), formerly visual story director for News Corp Australia. Together with staff writer Jenna Guillaume, he curates the site’s Twitter feed – @BuzzFeedOz - and the pair have been teasing some early looks at content.

On the cheeky media coverage front, one BuzzFeed AU item has seven suggestions as to how national TV network ABC can become more favorably aligned with the country that it serves. Another article runs down “21 Reasons Karl Stefanovic is the Greatest Australian Journalist of All Time.” Reasons include:

Incredible rapport with his [Nine Network Today show] co-anchors…

No matter how challenging, his coverage is always rousing…

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BuzzFeed Names Australia Editor

Get ready Australia, BuzzFeed is coming for you. The first step was just announced, as BuzzFeed named Simon Crerar its Australia editor. Crerar will be responsible for expanding BuzzFeed’s reach down under. Crerar most recently served as visual story editor for News Corp Australia.

“Simon has a great sense both for news and the stimulating shareable content beloved by BuzzFeed readers from Los Angeles to Melbourne, and his overwhelming enthusiasm for Australia will be obvious to local readers,” said Ben Smith, BuzzFeed’s editor-in-chief, in a statement.

“BuzzFeed’s unique approach to shaping news in the social age is ideally suited to Australia, a nation with the world’s highest rate of Facebook use and a national conversation shaped by Twitter and emerging social media tools,” added Crerar.