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Posts Tagged ‘soldiers’

Cosmo Sends Kisses To The Troops, Seeks to Create World Record

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In honor of Veteran’s Day, Cosmopolitan magazine and Maybelline New York teamed up to create a new Guinness Book world record: most kisses collected in a day. For seven hours, the Cosmo van drove around to various parts of Manhattan and encouraged onlookers to come inside and write a message on a postcard to American troops overseas, then try on one of 42 shades of lipstick and kiss the card. The cards will be sent by the USO to the soldiers, who are expected to receive them on January 1 — a New Year’s kiss without any worries of swine flu.

An employee from Guinness was on hand to tally the number of total kisses during the 12 hour span (from 7 a.m. to 7 p.m.), and though the spokespeople couldn’t give us an estimate of how many they had already received by 4:30, there was a steady line around the van to participate for the duration of our visit.

And, as if a kiss wasn’t encouragement enough, Cosmo and Maybelline donated $1 to the USO for every smooch collected.

More pictures after the jump.

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Donating Books To Soldiers Overseas: Operation Warrior Library Founder On The Menu

mmm_2-3.gifIt’s November, and the mediabistro.com Morning Media Menu podcast is getting into the holiday spirit already with guest Paul Malmont, a novelist and founder of Operation Warrior Library, a literary supply chain sending free books to American soldiers overseas.

Malmont chatted with hosts Jason Boog of GalleyCat and AgencySpy‘s Matt Van Hoven about Operation Warrior Library:

“It’s a real non-political way for us to just help out,” he said. “No matter how any of us feel about the war, we’re all trying to help soldiers who are friends and neighbors get through the day over there. And these books go right there and they get passed around for weeks and months on end from one person to another so they stay in circulation and they help pass the time.”

Recently, Operation Warrior Library learned that audiobooks were in demand. The foundation contacted GalleyCat, whose readers helped collect 1,500 audiobooks to send overseas. Up next: Operation Warrior Library for Kids.

Learn more about the Warrior Library here.

You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321.