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Netflix to Expand to Australia, New Zealand (THR)
Netflix is continuing its march worldwide, unveiling plans on Tuesday to expand to Australia and New Zealand. The streaming service said that it will expand to those countries in March 2015. Variety Pricing for a subscription to Netflix in the countries will be announced “at a later date.” In a press release, Netflix said the Australia and New Zealand collection will include upcoming original series Marco Polo, animated BoJack Horseman and kids titles including DreamWorks Animation’s All Hail King Julien. Movies and TV shows will be available in high definition and in 4K where possible. GigaOM The launch will bring the number of countries Netflix is available in to more than 50 and the announcement is not unexpected: Netflix CFO David Wells said earlier this month that the company plans a “sizeable expansion” for 2015 and Netflix has reportedly been preparing to enter Australia by hiring local agencies for a launch campaign. WSJ He said over the next three to five years, Netflix believes it is possible to generate 50 percent of its revenues from countries outside the U.S., up from about 28 percent now. Assuming that Netflix signs up 10 percent of broadband households outside the U.S., Wells says, it is possible for the company to have about 50 million to 60 million non-U.S. subscribers or even more. The company had 14.4 million international paying customers at the end of the third quarter, compared with 36.3 million U.S. customers. Deadline The initiative positions Netflix for an interesting fight: Only about 30 percent of Australian households subscribe to pay TV, far less than in the U.S. and even less than in the U.K., where about half subscribe. Australia’s leading distributor, Foxtel, expected to see some competition from streaming services and recently halved the price of its basic service.