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Posts Tagged ‘Soraya Darabi’

NYT Social Media Wunderkind Moves To Marketing New App

Soraya.jpeg.jpgThe New York Times‘ manager of digital partnerships and social media, Soraya Darabi, is leaving the print world behind.

After two years at Sulzberger’s institution, she will be joining drop.io — a file-sharing service that consolidates emails, phone conversations, and other various media — to take on the role of Product Lead for its new vertically integrated application, PressLift.

Presslift will tap even further into the social media implications of drop.io with functionality on Facebook and Twitter, applications which Darabi certainly knows her way around: the number of her followers on either of those sites would be more than enough to convince any company to hire her as their social media marketing guru. Prior to the Times, Darabi served for the Exec. Director of PR, Jennifer Miller, at CondeNet, and the Inaugural Day multimedia campaign she spearheaded for the Times was awarded first prize at the INMA Awards this year.

Appropriately enough, Darabi announced her departure yesterday morning via Twitter and Facebook, saying, “Next Tuesday will be my last full-day at The New York Times…It must go without saying that I will miss the beautiful brainy faces of my work family so very much.”

Read More: Darabi’s Facebook Announcement

Soraya Darabi Leaving NYT For Drop.io’s New PressLift –Mediaite, drop.io Gets Into PR Market With PressLift –PRNewser

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Talking Social Media, Non-Profits, and New York Internet Week!

miltnerpanel.pngHard to believe but New York Internet Week is almost upon us again. And if the participation levels during February’s Social Media Week, and SXSWi are anything to go by it’s not hard to imagine that this year’s events will be bigger, and better, and dominated by…social media! (Also, Twitter…what a difference a year makes).

To wit: Kate Miltner (who can also advise you on a good tweet vs. a bad tweet) has put together a panel to talk about social media for non-profits featuring Charitini’s Rachel Sklar, the NYT‘s Soraya Darabi, Matthew Knell from SM4SC, and The Center’s Allison Palmer.

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