Posts Tagged ‘Source Interlink Media’
Bonnier Corporation is making moves again. The publishing house has purchased nine motorcycle magazines from Source Interlink Media. In case you didn’t even know there were nine motorcycle magazines, included in the deal are Motorcyclist, Sport Rider, Dirt Rider, Motorcycle Cruiser, Hot Bike, Baggers, Super Streetbike, Street Chopper and ATV Rider.
In addition to this purchase, Bonnier is selling some of its brands to Source Interlink. Sound + Vision, TransWorld SNOWboarding, TransWorld Motocross, TransWorld SKATEboarding, TransWorldSURF, TransWorld RIDEbmx and TransWorld Business are all now part of Source Interlink’s portfolio.
Below is the full note from Freygang.
Source Interlink Media is appealing to female audiences with their launch of Harmony magazine – a publication that will focus on issues including health, fitness, beauty, family, and food. The magazine will be introduced exclusively on newsstands and represents Source Interlink Media’s first women’s lifestyle title. Source publishes around 70 magazines — most of which center on automobiles and technology.
Harmony’s editorial director Lynn Leahey believes that if this inaugural issue is a success then the magazine can grow into a staple among women’s print titles.
We’re optimistic. If it works as well as we hope then you will definitely see more.
200,000 copies of Harmony will be disseminated throughout the U.S. and Canada from now until the end of March. The magazine will sell for $4.99 in the U.S. and $5.99 in Canada and be carried in Wal-Mart, Barnes & Noble, Kroger, Safeway, and A&P.
Source Interlink Media (SIM) has so much faith in Eric Schwab that they have tapped him to single-handedly fill the roles that were recently vacated by two other execs. The company announced today that Schwab has been named publisher of Motor Trend and Automobile magazines as well as SVP of integrated sales for SIM. Interestingly enough Schwab will report to the man who he replaced as publisher — EVP of the Consumer Media Group Ira Gabriel. Schwab will also work under Brad Gerber, EVP and chief marketing officer for SIM.
Gerber, who recently was promoted from SVP of integrated sales, is confident that Schwab will flourish in his new positions:
This is the right moment for Eric to continue the growth of the SIM properties. Our online traffic is hitting new milestones each month and our clients will benefit from Eric’s deep understanding of our brands and company.
Schwab has been employed by SIM for over a decade and most recently worked as VP and associate publisher of the Motor Trend automotive group and VP automotive sales. Schwab will continue to work in Detroit and manage advertising and integrated marketing for the Motor Trend and Automobile titles. He will also oversee integrated sales for SIM.
In a release about the filing, the Reader’s Digest publisher said that 80 percent of its senior secured lenders had already agreed to the restructuring plan that was part of the filing. The Chapter 11 filing will only affect the company’s U.S. operations, the company added.
“Our business operations remain solid, with anticipated Fiscal 2009 revenue only down by low single digits, currency neutral, despite the recession,” said Mary Berner, the company’s president and CEO, in a statement. “We look forward to emerging with a restructured balance sheet and as a financially stronger organization that is positioned to pursue our growth and transformational initiatives.”