Robert Perino has been named Southern Living’s new Creative Director. Perino was most recently with Budget Travel as its Art Director, and has previously worked at Field & Stream, New York and Men’s Journal.
At Southern Living Perino will oversee the brand’s stylings, from the magazine to tablets to special edition books.
Lindsay Bierman, Editor-in-Chief of Southern Living, said of Perino, “Bob brings a broad range of experience as a magazine maker, digital designer and creative visionary to Southern Living. His leadership of our art and photo teams will help us refine and grow this iconic brand across all platforms.”
Replacing Partilla at Southern Living will be Debbie O’Brien, who received a promotion from New York manager at the magazine.
Before joining Southern Living in 2004, Partilla (pictured) worked at Meredith Corp. at titles such as Country Home and Ladies’ Home Journal. O’Brien also joined Southern Living in 2004, and had previously worked at advertising agency Saatchi & Saatchi.
Video: Chef, restaurateur and iVillage Food contributor Donatella Arpaia prepares her quick Sunday ragu at the launch party for iVillage.com/food
Last night at the Culinary Loft in SoHo, iVillage celebrated the launch of its newly revamped food destination, iVillage.com/food, with basil-limoncello cocktails, Web site demos, and a veritable Italian feast prepared by New York restaurant fixture and iVillage contributor Donatella Arpaia.
On the heels of September’s entertainment site relaunch, which Lauren Zalaznick, president of NBC Universal‘s Women and Lifestyle Entertainment Networks, says spurred a spike in page views, membership, and message board activity, iVillage hopes to recreate that success with its latest makeover in the Food category.
“Almost three-fourths of all women who are on the Web rely on the Internet for meal planning and healthy eating,” said Zalaznick. “If we fill that gap… that’s how iVillage is going to win.”
Christina Bender, director of product development for iVillage, acknowledged, “We know competition’s stiff,” citing FoodNetwork.com, Delish.com, and MarthaStewartLiving.com as rivals. Bender said the new site’s secret weapon will be to “uncover what women are already saying” in the vibrant iVillage community of 20 million unique monthly visitors, bolstered by their unique access to NBC Universal’s “premier content,” which includes Bravo‘s explosively popular “Top Chef” brand.
“This is a community-centric site, not a user-generated site,” Zalaznick said. It’s “a big, rollicking portal that behaves like a series of niches.”
“You have to be able to adapt and keep up with the way women use media,” said chief content officer Angela Matusik, who says the revamp is meant to “modernize the message board” with new tools and ways to contribute to the conversation. Next up to go under the knife? The Astrology channel, followed by Health, Beauty and Family. And stay tuned, Matusik added, for a new iVillage social media community platform set to launch sometime in 2010.
Read on for a breakdown of the site’s features and fabulous food photos:
Real Simple will be debuting a new look with its November issue, on newsstands next week.
The new issue will feature 14 new columns, including “Trends Worth Trying” and the fitness column “15 Minutes And You’re Done.”
“Over the past ten years, our 8.8 million readers’ lives have evolved dramatically, and Real Simple is evolving with them,” said the magazine’s Managing Editor Kristin van Ogtrop. “When Real Simple launched a decade ago, a woman’s life didn’t include Blackberries, iPhones or blogs. With readership up significantly, and research confirming that rapid change and unlimited choice are complicating women’s lives more than ever, our mission has become even more relevant.”
The revamp sounds similar to one announced by Southern Livinglast month. Real Simple made sure to add that its ad pages are up 10 percent in the November issue from last year, while Southern Living saw pages increase by 12 percent. Looks like an update is good for business. But will readers follow?
When the October issue of Time Inc.‘s Southern Living hits newsstands next week, it will debut a new look and design meant to better serve the modern Southern woman.
The new look includes “a more graphic and compelling use of evocative photography” and “playful fonts,” the magazine said. The latest issue will also debut 15 new “editorial franchises” including “Made by Southern Hands,” a feature that highlights locally made products and “Mama’s Way or Your Way?” a comparison between traditional recipes the way your mama would have made them versus an updated version.
However, today Southern Living said its ad pages for its redesigned October issue are up 12 percent year over year, with advertisers like Elizabeth Arden, Vera Bradley, IKEA and Home Depot gracing its pages.
Time Inc. subsidiary Southern Progress Corp. purchased Southern Accents in 1985. The 32-year-old magazine was published six times a year. A rep for Southern Accents told FishbowlNY that 20 people would be affected by the magazine’s closure, although she wasn’t sure whether they would be let go or retained in some way. “The company is going to make every effort to retain the employees,” she added.
“Southern Accents is an elegant, sophisticated brand that has resonated with its devoted readers for many years,” said Sylvia Auton, the Time Inc. executive VP who oversees the Lifestyle Group. “However, in this difficult economy, we need to focus our energy, resources and investment on our biggest and most profitable brands, so we had to make this difficult decision.”
Here it is, a rainy Friday afternoon and more bad news about layoffs falls into our inbox. We almost don’t want to report it, it’s all so depressing.
The Media of Birmingham is reporting that Time Inc. subsidiary Southern Progress, which publishes Southern Living, laid off five to seven staffers today. Publicists at Southern Progress were not available to answer our calls for more information this afternoon.