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Posts Tagged ‘Sports Illustrated’

Barbie to Pose in Sports Illustrated Swimsuit Issue

Barbie — yes, the plastic doll Barbie — is going to be featured in Sports Illustrated’s Swimsuit Issue, which hits newsstands next week. Ad Age reports that the photos are part of a new Mattel ad campaign titled “Unapologetic.”

Apparently Mattel is tired of hearing how Barbie’s ridiculous look can fuel girls’ low self-esteem, and so there are quotes like this, from a company spokesperson:

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Sports Illustrated’s Highest Traffic Day Ever Comes Via Richard Sherman Column

Sports Illustrated just experienced its highest traffic day ever, and it all it took was a column from the Seattle Seahawks’ Richard Sherman. Sherman has been contributing to SI’s MMQB throughout the NFL season, but Monday’s installment garnered over 4.3 million unique visitors, making it a record breaker.

Sherman’s piece was so popular because it came after his “rant,” which was really just a pro athlete voicing his opinion in a post game interview.

The public could not believe that a person would do such a thing, and so Sherman had to explain himself in Monday’s piece:

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Brendan Ripp Named Sports Illustrated Publisher

Brendan Ripp has been named publisher of Sports Illustrated. Ripp moves to the magazine from Fortune, where he served as VP of sales and marketing. Prior to that, Ripp — the son of Time Inc. CEO Joe Ripp — was publisher of Money and Time.

“Brendan has a long and accomplished history with the News & Sports Group, where he has held a number of leadership positions at each of our brands over the past 14 years,” wrote Todd Larsen, Time Inc.’s executive VP/group president News and Sports, in a memo to staffers.

Ripp will report to Mark Ford, Time Inc. executive VP/Sports Group president.

See below for Larsen’s full note.

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Greg Bishop Leaves NY Times for Sports Illustrated

Greg Bishop is leaving The New York Times for Sports Illustrated. Bishop most recently served as a general assignment sports reporter for the Times. He has been with the paper since 2007, when he joined as a beat writer for the New York Jets.

Prior to the Times, Bishop worked for the Seattle Times, from 2002 to 2007. He is the recipient of 10 Associated Press Sports Editors awards. Two of those were earned during his stint with the New York Times.

Bishop tweeted that at SI, he would “cover a little bit of everything.”

Norman Pearlstine on Why Editors Should Report to the Business Side

MediaMindsMedia pros gathered this morning at the Bryant Park Grill for a Media Minds discussion with Norman Pearlstine, newly installed chief content officer of Time Inc., and Alex S. Jones, director of the Shorenstein Center on the Press, Politics & Public Policy at Harvard. All were glad for Cathy Gay‘s return after an unfortunate fall left the producer and founder of the series unable to attend the previous one.

It goes without saying that much of the discussion revolved around the Time Inc. spin-off and Pearlstine’s new role as chief content officer, a move that has garnered much discussion about the elimination of church and state at the publisher. He previously served as editor-in-chief of Time Inc. from 1995 to 2005, a position that has now been eliminated. “The idea of having editors report to business leaders is not all that different from what happened in 1997, when I stopped reporting to the board of Time Warner,” said Pearlstine, who then started to report to former Time Inc. CEO Don Logan.

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Sports Illustrated Leaves Miami Heat Off NBA Preview Covers

The Miami Heat, led by some dude named LeBron James, have won the past two NBA championships. Yet Sports Illustrated — when designing its NBA season preview covers — decided that didn’t mean too much, and excluded the team.

Instead of acknowledging the back-to-back champs, readers will see SI covers featuring either the Brooklyn Nets (which we will of course burn), Dwight Howard, Derrick Rose or Steph Curry.

We can see the reasons for a cover featuring Howard and Rose. Curry is a bit of stretch, but the Nets getting a cover and not the Heat? That’s just stupid.

The Heat are the best team with the best player. They deserved a cover from SI. But hey, what do we know? Maybe an old and overrated squad that plays second fiddle to a team that gave a max contract to a player with one knee (we still love you Stat!) was a better choice.

Sports Illustrated Tests Annoying Paywall

Would you rather pay cash, or be annoyed by a video ad in order to access online content? That’s the question Sports Illustrated is looking to answer via a paywall system currently being tested. Adweek reports that SI is experimenting with a paywall that allows readers to access print articles early if they watch a 30-second ad first:

Akin to the Hulu and YouTube ad swap model, viewers are offered a choice of ads to watch (Del Monte vegetables and Marvel’s Agents of S.H.I.E.L.D. were two recent options), the assumption being that if people get a choice of which ad to watch, they’re more likely to recall it and buy the product. Once the visitor watches the ad, the article is unlocked for a 24-hour period.

There’s little we hate more than video ads, but we have to give SI and Selectable Media — the company responsible for the paywall ad system — credit for trying this. Squeezing cash out of readers who don’t subscribe is the ultimate challenge.

This could be a big win if people get so annoyed by the video ads that they end up buying a SI subscription. Although we assume there are some people out there who actually enjoy ads for canned peas, and still won’t pay up.

Oklahoma State Fans Slightly Upset with Sports Illustrated Writer Thayer Evans

Thayer Evans is a co-author of a Sports Illustrated piece that alleges a slew of misconducts within Oklahoma State University’s football program. Naturally, Evans is now the target for OSU fans’ irrational anger.

According to The Sherman Report, to display their feelings, a few of the fans created a stuffed version of Evans for people to stab, for $100 a pop.

Signs set up next to the Evans effigy promised donations would go to Oklahoma State’s school of journalism, but that school doesn’t exist. It’s actually called the school of media (which issued a statement saying they had nothing to do with this).

So not only are OSU fans way too angry, they’re also stupid.

Cover Battle: Sports Illustrated or The New Republic

Welcome back to another FishbowlNY Cover Battle. This week we have Sports Illustrated taking on The New Republic. The latest SI — featuring the Pittsburgh Pirates’ Andrew McCutchen — might be the best magazine cover of all time.*

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David Epstein Leaves SI for ProPublica

David Epstein is leaving Sports Illustrated for ProPublica. His new role will be investigative reporter, which suits him perfectly.

Epstein has been a senior writer for SI for the last seven years. Epstein and Selena Roberts (who also recently left SI) are credited with breaking the A-Rod/steroids story in 2003. Epstein has also won the Society of Professional Journalists 2010 “Deadline Club Award” and Time Inc.’s Henry R. Luce Award for public service.

In related news, ProPublica has added Nina Martin and Megan McCloskey as investigative journalists. Martin comes to ProPublica from San Francisco magazine, where she has been for the majority of the past 10 years. McCloskey comes to ProPublica from Stars and Stripes, where she served as a national correspondent since 2009.

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