The first Arbitron PPM ratings since the changes for WBLS and WEPN are out.
Inner City’s WBLS powered up the survey to number four. The Urban station leaped 2.2. It was the first full month since 98.7 was purchased by ESPN. Picking up the KISS/WRKS slack, ‘BLS added several personalities from 98.7.
As for ESPN, on the surface, it could be deemed a disappointment for the sports station still simulcasting on 1050 AM. The 98.7 frequency with KISS ended with an overall 4.0, while WEPN only managed a 1.8. WFAN increased slightly to a 3.2.
The cume (listenership) dropped from just shy of 2 million in April as an R&B station, to 1.4 million as ESPN Radio’s flagship.
“That’s because they [KISS] probably … [had] a lot of women listeners, which is typical of an Urban format,” Dave Roberts, ESPN New York GM, tells FishbowlNY.
That cume, though, has nearly doubled from a year ago among the people 12+ category.
“That’s a nice foundation [on which] to build new, loyal listeners,” Roberts says.