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Posts Tagged ‘Stephen Baker’

The Future At Bloomberg’s BusinessWeek

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After undertaking layoffs last week, BusinessWeek is now facing a daunting future as it rebuilds and repurposes itself under Bloomberg LP‘s leadership. And as departing tech writer Stephen Baker points out, it looks like the company’s library is trying to have grim sense of humor about the whole thing.

As Marion Maneker writes on The Big Money today, incoming editor Josh Tyrangiel has his work cut out for him, but the former Time editor and business journalism outsider may just be what the struggling magazine needs:

“In buying BW, Bloomberg has acquired the infrastructure of a magazine, but little in the way of editorial assets to exploit. In hiring Tyrangiel, it still hasn’t cracked the editorial conundrum. A fluid writer, a no-nonsense manager, and an editor with a broad range of interests, Tyrangiel’s greatest success at Time was his ability to coax the editorial staff onto the Web by using what Tyrangiel often calls ‘medium recognition.’ That’s the awareness of what kind of content works best in print or on the Web — and having the ability to execute against that awareness. Medium recognition isn’t the whole solution to the editorial riddle, but it is a big start. …

Where BusinesWeek goes from here will be a litmus test for magazines and media. The Bloomberg team swears by the magazine and says they plan to invest in it heavily. The imperatives of the 21st century surely mean they will take another run at figuring out BusinessWeek.com. And despite Tyrangiel’s lack of formal credentials as a business journalist, he had tremendous success in building Time.com’s Web traffic over a few years. (Of course, he had corporate access to the CNN.com juggernaut for help.)”

Will Tyrangiel follow Maneker’s advice and model BusinessWeek after New York magazine?

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More On This Week’s BusinessWeek Layoffs

businessweek cover new.jpgTo say it’s been a rough week for BusinessWeek would be an understatement. Yesterday, the axe fell hard, and new parent Bloomberg LP has cut around 130 people for the business mag’s staff — including 60 to 70 from the edit side.

Among those getting pink slips were big names like media columnist Jon Fine, community manager Shirley Brady and tech writers Steve Wildstrom and Stephen Baker.

Business journalism blog Talking Biz News has kept a running tally of outgoing BusinessWeekers since yesterday, and today has an updated list. Blogger Chris Roush says senior writer Pete Engardio, Atlanta bureau chief Dean Foust, Philadelphia bureau chief Amy Barrett, management department editor Jena McGregor, associate editor Hardy Green, senior editor James Cooper, senior photo editor Kathy Moore and Prudence Crowther, head of the copy desk, will not be making the transition to Bloomberg’s BusinessWeek.

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Departing BusinessWeek Tweets

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News of this week’s layoffs at BusinessWeek is starting to trickle on to Twitter.

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Looks like technology editor Steve Wildstrom and innovation and design writer Damian Joseph are among laid off by new owner Bloomberg LP. Good luck guys!

We’ll keep updating with Twitter news, but if you know of anyone else who got dumped by BusinessWeek (as Joseph says), drop us a line

Update: More tweets after the jump

Earlier: Bloomberg Looks To Cut BusinessWeek Staffers

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As Business Magazines Stuggle, Fortune Revamps

fortune.pngYes, business magazines are in trouble. This week there’s been news of BusinessWeek going up for sale and Forbes.com‘s CEO stepping down.

Now, The New York Post‘s Keith Kelly says Time Inc. editor-in-chief John Huey has turned his attention towards Fortune. Kelly reports that Huey has put together “a high-level SWAT team of in-house and external experts,” to revamp the magazine, although it’s been a balancing act trying not to alienate managing editor Andy Serwer.

“I’m intimately involved in the process,” Serwer told Kelly. “Times are tough in the category, but this is a commitment to moving ahead into 2010.”

Update: A source with knowledge of the situation told FishbowlNY that Fortune is going through a refresh, but it’s something that every Time Inc. title goes through every now and then. In addition, Serwer has been in charge of the update since the beginning and his relationship with Huey remains strong, our source said.

And speaking of ways to save a business magazine, BusinessWeek‘s own Stephen Baker has some thoughts about the challenges that the new owners might face, and how they can start to make the finished product more attractive to readers.