And then there were 46. That’s the total number of editorial properties under the SpinMedia umbrella now that the company has acquired VIBE magazine.
It’s not entirely clear, just like when the company bought SPIN magazine, whether the print version will survive long-term. The deal encompasses the magazine as well as vibe.com and vibevixen.com. From this morning’s announcement:
“We’re on a mission to transform the native digital media model in our category and VIBE is an exciting addition to our family of owned and operated brands,” said Stephen Hansen, SpinMedia CEO. “Similar to SPIN, Vibe is a transformative force in the music landscape elevating and spotlighting urban culture.”