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Posts Tagged ‘Stephen Macias’

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Oscars Rise to 43 Million Viewers, Most-Watched in 10 Years (THR / The Live Feed)
ABC’s annual airing of the Oscar telecast dominated Sunday night. Final ratings for the Ellen DeGeneres-hosted show have the Academy Awards more than 2.5 million viewers ahead of last year, even in the key demographic. All told, ABC’s coverage of the Academy Awards averaged 43 million viewers and a 12.9 rating among adults 18-49. That’s a 6 percent boost in viewers and a virtual tie with last year’s adults-under-50 score. DeGeneres brought lifts among younger viewers and men — with ratings among adults 18-34 and men both at their highest since 2007. Variety DeGeneres also helped pushed the Oscars to new heights on Twitter on Sunday night: The total U.S. audience on the social platform was nearly one-third the TV draw, with a 75 percent jump in tweets related to the show over last year. About 13.9 million people saw a total of 1.04 billion tweets about the Oscars, according to Nielsen’s SocialGuide. LostRemote The ceremony also led to more than 25.4 million interactions (status updates, comments and likes) by some 11.1 million Facebook users, and the top social moment was the crowning of 12 Years A Slave as best picture. TVNewser ABC’s related programming also received a boost. Oscars Red Carpet Live, hosted by Good Morning America anchors Robin Roberts and Lara Spencer, was up compared to last year for all three half-hour segments of the show. The final half-hour pulled in 27.6 million viewers. Deadline Hollywood Coming on right after the big show for a ninth year in a row, Jimmy Kimmel Live: After The Oscars was up 22 percent in total viewers and 20 percent in the key demo over last year, good for its best ever post-Oscars performance. With past Oscar winner Kevin Spacey among his guests, Kimmel was watched by 6.993 million viewers overall, with 2.423 million in the demo.

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Here Media Expands Into Greece

Here Media, parent company of The Advocate and Out magazine, among other LGBT media properties, is expanding internationally. Starting in December of 2011, Here Media will roll out a version of Out in Greece. The mag will run 10 issues per year and will be launched in partnership with local publisher G. Piliouras, Ltd.

“With a burgeoning gay audience in Greece, OUT’s Greek-language version provides the perfect outlet for a consumer not currently being reached by local publications,” says Here Media’s Executive Vice President and General Manager Stephen Macias.

The new mag will borrow content from the American version of Out, but will also rely on European journos for specialized local stories.

Have to say, it’s a bold move starting a mag in one of the few countries whose economy is worse than America’s. Best of luck.