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Posts Tagged ‘Steve Carney’

A Tale of Two Christmas Music Radio Stations

What’s good for KOST-FM turned out to be not-so-good for KTWV-FM.

Per a report by Steve Carney in the LA Times, the former killed it as usual in local Arbitron ratings for the period of mid-November through early-December 2011, vaulting past KFI 640 AM to claim the number one ranking. But things did not work out so well for KTWV-FM, a.k.a. 94.7 The Wave, which made the Xmas format switch for the first time this year, two days before KOST 103.5:

The onetime smooth-jazz station actually lost ground in the December ratings book, for the second month in a row. It fell from eighth place in October to 11th in November, then to 14th in December, slipping from a 3.4% share to 3.1% and now 2.6%.

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KIIS-FM Still Tops in Southern California

When it comes to the Los Angeles radio industry, a good guy to have in the Rolodex is definitely Greg Ashlock. Per an item today in the LA Times by Steve Carney, this guy oversees eight different stations for industry giant Clear Channel.

At the top of Ashlock’s list is KIIS-FM. Arbitron ratings released Tuesday show that the station has been number one in the LA/Orange County market this year, January 1 through August 31. So how does Ashlock do it? He says it’s all about breaking the next big musical artist:

As an example, Ashlock mentioned a concert three summers ago that KIIS hosted at Raging Waters, the San Dimas water park, starring rap artist Shwayze. The opening act was Lady Gaga, before the release of her debut album.

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