Meredith Xcelerated Marketing (MXM) has named Steve Kerho senior vice president/chief strategy officer and Doug Rozen senior vice president/general manager of MXM’s mobile unit, The Hyperfactory.

Kerho comes to MXM from Organic, Inc., where he most recently served as senior vice president of strategy, media and analytics. Rozen most recently served as senior vice president, global lead at Aimia Inc.

Kerho will be based in Los Angeles, Rozen in New York.