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Posts Tagged ‘Steve Kovach’

Departed BuzzFeed COO Joins MailOnline

Some big media boardroom news today via Re/code’s Peter Kafka. Jon Steinberg, the recent and former president-COO of BuzzFeed, has jumped to one of the very few other American websites that can rival Jonah Peretti‘s operation for traffic:

Steinberg is running the American version of the U.K.-based Daily Mail’s enormous website, formally known as MailOnline.

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Journalists are Having a Field Day with Fox News Magazine

Fox News launched the women’s lifestyle website this week, and it is horrifying. The target audience appears to be women with low self-esteem and an IQ of 12. It’s chock full of gems like “Is Your Frozen Dinner Making You Fat?” and “10 Reasons Why Prince William Really IS Prince Charming.” The thing is a train wreck. And we can’t stop reading it.

We’re not alone. Steve Kovach of Business Insider is live tweeting Fox News Magazine as we speak. Jezebel did a round-up of the site’s 5 stupidest articles. The Atlantic Wire calls it “Listicles about fat and sex.” Mother Jones asks, “Um, Fox News lifestyles magazine? For women circa 1955?Mike Madden tweeted that this week’s Washington City Paper “will be delayed while I spend the rest of the day being amazed by the Fox News lifestyle magazine.” Meanwhile, we all keep giving it page hits because we just can’t seem to help ourselves.

The article most deserving of those page hits has to be “10 Pranks That Will Spice Up Your Relationship,” a list of recommended grade-school tricks like gluing a coin to the ground that will supposedly lead to hot sex. And be sure to read the comments before they all get deleted.