Meredith Corporation has purchased Mywedding.com, “one of the top five wedding websites in the U.S.,” according to the company.
With mywedding.com in its portfolio, Meredith hopes to expand the site’s influence. “We believe we can further grow mywedding.com’s consumer audience, while at the same time developing the next generation of consumers for Meredith brands and creating new sales and marketing opportunities for our clients,” said Meredith National Media Group’s president, Tom Harty, in a statement.
Steve Lacy, Meredith’s CEO, added that mywedding.com shows Meredith’s continued commitment to focus on “The most important milestones in the lives of our consumers, specifically marriage, home ownership and raising a family.”
Financial terms of the deal weren’t disclosed.