Thanks to economic pressures, magazine publishers have spent the last year restructuring their business models in order to stay alive.
In the past few months, no publisher has announced as many changes and innovations as Meredith Corp. (MDP), which publishes magazines including Better Homes and Gardens, Parents and Family Circle.
Today, Meredith announced a strategic video partnership with Interactivation, bringing the media company’s video content to more than 25 million homes starting this fall through Interactivation’s Mag Rack video-on-demand service.
Under the terms of the agreement, Meredith will split advertising and sponsorship revenues from the new venture with Interactivation, while also selling advertising and sponsorships for current Mag Rack video content.
“This partnership represents a unique content and revenue-sharing arrangement in the Video on Demand space,” said Steve Lacy, Meredith’s president and CEO. “We possess tremendous video content creation capabilities across our multiple national and local brands. Interactivation’s Mag Rack network has an impressive national footprint across the major cable and satellite television operators. That’s a powerful combination that will be attractive to viewers and marketers alike.”
Last month, Meredith unveiled a new logo and marketing strategy, in an effort to rebrand itself as a multimedia marketing company rather than just a magazine publisher. Meredith renamed its publishing properties and their related interactive sides the National Media Brands while the broadcasting properties now fall under the Local Media Brand heading, and the company’s cross-platform and custom marketing divisions, including Meredith Integrated Marketing, Meredith 360° and Meredith Video Solutions, are called Marketing Solutions.
Earlier: Meredith Repositions Marketing Approach, Debuts New Logo
Related: Conde Nast Cuts Content Deal With Social Media Center Boxee (WebNewser)