Lifefyre, a company with offices in New York and San Francisco, already counts among its clients the New York Times, Conde Nast and the Wall Street Journal. The social media platform’s client base has suddenly become much larger and is set to now grow at an even faster pace.

Per a release tipped┬áby journalism.co.uk’s Sarah Marshall, Livefyre has acquired the popular social media storytelling tool Storify for undisclosed terms:

“Acquiring Storify made perfect sense,” says Jordan Kretchmer, founder and chief of Livefyre. “Livefyre powers social media and user engagement on the largest media properties and brands on the web. Storify also delivers a unique and vital curation tool for journalists and editors at many of those same companies…”

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