Keith Blanchard (left) has worn many hats during his career, most recently founding The Daily Lowdown, a content aggregation site for young men. But the Huffington Post columnist and former editor-in-chief of lad mag Maxim is now making the leap to advertising.
On Monday, Blanchard will start his new job as North American executive creative director at Story Worldwide, which bills itself as “the only advertising agency with a full editorial department.” Seemingly, Blanchard will be putting his experience as a journalist, author and former online editorial director at Wenner Media to use as he oversees “the development of all brand storytelling initiatives” at Story, which boasts clients such as Unilever, Lexus and Agent Provocateur.
In a press release, Blanchard said he doesn’t “believe traditional ‘adjacency’ ads will ever come back, now that advertisers have real options and can control their own destiny.”
“The future, the cutting edge of storytelling innovation is directly sponsored content, and Story Worldwide does it better than anybody on Earth,” he added. “That’s where I want to be.”
Cleverly-titled release after the jump