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Posts Tagged ‘Stuart Elliott’

Meredith, Scripps Readying Boatload of New Web Series

Interesting piece by New York Times advertising writer and blogger Stuart Elliott. He takes a look at the 2013-14 sponsored Web series battle plans of two very familiar media companies – Meredith and Scripps Networks.

Among the shows coming down the pike are Baby Sleep 911, which will follow a baby sleep consultant into various parents’ homes; Bonkers Awesome!, showcasing food blogger Joy Wilson; and How We Broke the News, featuring couples explaining how they told relatives of their intention to marry.

On the Meredith side, a key hire in support of all this was made in the spring:

A cornerstone of Meredith Originals was the arrival in April of Laura Rowley as vice president for video production and product at the Meredith National Media Group, based in New York. She had been executive producer for original video and partnerships at The Huffington Post.

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Reaction to Expedia LGBT Commercial ‘Mixed’

New York Times advertising reporter Stuart Elliott has a solid and – on this landmark SCOTUS day – very timely look at the state of LGBT-targeted TV commercials.

Elliott leads with the above Expedia commercial, told from the point of view of a grandfatherly parent. The monologue piece was posted online last fall and expanded to the TV airwaves of Logo, CNN, MSNBC and several other channels in May:

“I have friends who are gay who said, ‘I sent this to my mother,’ ‘I sent this to my father,’” said Expedia director of PR and social media Sarah Gavin of the commercial, which was created by the Los Angeles office of 180, part of the Omnicom Group. “We wanted to start a conversation…”

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Corbis Acquires Leading Product Placement Agency

It can be tough sometimes for reporters to liven up a dry bit of business news such as the acquisition of LA’s Norm Marshall & Associates by the Bill Gates-owned Corbis. But tipped ahead of Monday’s press release, New York Times writer Stuart Elliott managed to add some good color.

That’s because Marshall is a seasoned, fun interview. In addition to telling Elliott that his movie and TV product placement agency has previously turned down more than a half-dozen acquisition offers, he had this response when the reporter inquired about the Microsoft-minted price tag:

Mr. Marshall and [Corbis exec] Mr. Shenk said they could not discuss the financial terms of the deal. “Bill has a thing about not divulging financial stuff,” Mr. Marshall said, referring to Mr. Gates, adding that Mr. Shenk had told him, “‘Norm, if I do it, Bill will fire me.’”

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Andrew Ross Sorkin of The New York Times: ‘Persistence over talent wins every day’

With the New York Times financial column Dealbook and an upcoming HBO movie based on his critically acclaimed book Too Big To Fail, Andrew Ross Sorkin has had a journalism career many would envy. Surprisingly, it all started with an unofficial “internship” at the paper while he was still in high school.

“I actually wasn’t really even supposed to be in the building. I came to xerox and staple for Stuart Elliott who’s the advertising columnist,” he recalled in our Media Beat interview. “I had no intention of putting two words together, let alone a sentence. I thought I would be in and out, but I was just thrilled to be there.”

His advice for aspiring journos and college grads is simple. “One is just persistence, to get in the room. Part of it is just getting your foot in the door. Persistence over talent seems to win every day,” he said.

We also got Sorkin to answer this question from @theknowitXP, one of our @mediabeat Twitter followers: “Where do you get your inspiration, and when did you know this was ‘your thing’?” Watch the full video for the surprising details.


Part 1: Andrew Ross Sorkin on Launching and Growing The New York Times Dealbook

Part 2: NYT‘s Andrew Ross Sorkin Answers His Critics

King Of Pop Dies

mjackson.jpgWhat a strange, sad day in the entertainment world today. First, Farrah, and now a number of sources have confirmed that King of Pop Michael Jackson died this afternoon at the age of 50.

The New York Times‘ started live-blogging the coverage as soon as news broke that Jackson had been rushed to the hospital after suffering from cardiac arrest.

After the confirmation of his death was announced, the news turns to possible memorials: “Expect a number of Jackson music marathons in the days to come,” the Times reported. “According to our colleague Stuart Elliott: WCBS-FM, the oldies station in New York, is broadcasting some of Mr. Jackson’s greatest hits. The station said it would have special programming later in the day.”