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Posts Tagged ‘Styleite’

Abrams On His Latest Site: Geekosystem To Cover Everything From Gamma Ray Bursts To Zelda

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When MSNBC‘s Dan Abrams launched Mediaite.com last July, it raised a host of questions: what was the media news site’s relationship to Abrams’ other recent project, Abrams Research? What was this Power Grid that everyone was talking so much about? And why did the site immediately go dark upon launch?

In the past several months, most of these queries have fallen by the wayside: if there’s been an overlap between the groups that consult with Abrams Research and the entities that are discussed on Mediaite, not one of the vigilant watchdogs of the Internet have been able to spot a specific example. Abrams himself brushes off what must be the hundredth question about the potentially blurred ethical boundary, telling FishbowlNY, “there hasn’t even been a close call” in keeping the businesses separate entities.

“I think we’ve shown with Mediaite that there’s no editorial overlap [with Abrams Research], and it has nothing to do with another business we happen to own,” he said.

And after sufficiently proving that Mediaite is a success (the site reportedly hit 1.2 million page views in its first month alone), and launching a Perez Hilton/TMZ-style celebrity site GossipCop.com close on its heels, Abrams is ready to expand his digital empire further with today’s launch of Geekosystem.com, a site that will cover every aspect of “geek” culture.

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Mediaite Launches Three More Niche Sites

logo-mediaite.jpgLets face it, New York media rankings are interesting to a small group of people: the power players involved, and their parents.

So it was surprising when MSNBC‘s Dan Abrams launched his much-talked about Mediaite.com — which pitted all of media’s hottest writers and pundits against each other in the Power Grid — and the site immediately overloaded with traffic. Maybe there is room on the Internet for the self-referential media scene that isn’t entirely taken over by Gawker. (By the way, does anyone else think it’s weird that Abrams, who still appears on MSNBC, has his site currently funded by CNN?)

Especially now that Abrams is expanding. On Mediaite today, Abrams announced the expected launch of three new sites: Styleite, Geekosystem, and SportsGrid. Though the editors of these upcoming sites “will be announced in the weeks to come,” Abrams said “many of the lead figures in these projects will come from within the existing Mediaite family.”

It will be interesting to see where this ecosystem of blogs put Abrams himself: is he hoping to become the next Nick Denton, or just looking for a way to utilize some of the best of Mediaite’s resources, mainly its love for geek culture in movies, books, and television? Not to mention that the market is much bigger for a new style Web site, helping it to generate its own advertising revenue more so than say, another New York media blog.

Read More: Mediaite and More! Three New Sites On The Way –Mediaite

Previously: Mediaite Launches To Server-Crashing Traffic