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Posts Tagged ‘Sunset’

Time Inc. Sells Sunset’s Test Kitchen and Gardens

The sun has set on Sunset’s test kitchen and gardens in California. According to The New York Times, Time Inc. has sold sold the magazine’s seven-acre campus of gardens and buildings to Embarcadero Capital Partners.

Sunset had occupied the campus in Menlo Park since the 1950s. The space will no doubt be missed. The buildings were designed by Cliff May, who the Times described as “the father of the California ranch home.” The gardens were used by Sunset to celebrate the “farm-to-table” way of life long before it was so popular.

In a memo, Evelyn Webster — executive VP of Time Inc. — wrote that a new home was on the horizon. “We will be working together with the Sunset team on a thoughtful search for a new home for our operations after the New Year,” said Webster.

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Peggy Northrop Named EIC of Sunset

Peggy Northrop is joining Sunset as its new editor-in-chief. Northrop was most recently a consultant for a variety of media startups, but this marks a return to Time Inc. for her, as she served as a Real Simple’s deputy editor years ago. Northrop also served as vice president and global editor-in-chief of Reader’s Digest, from 2007-2011.

In a statement, Martha Nelson, Time Inc.’s editor-in-chief, said “Peggy is one of the best in the business. I’ve long admired her work and look forward to bringing her talents back to Time Inc.”

Northrop begins at Sunset on April 22. She will report to Sid Evans, Time Inc.’s Lifestyle Group editor.

Sunset Names New Creative Director

Maili Holiman has been named the new creative director of SunsetHoliman comes to Sunset from the George Lucas Educational Foundation. She had been creative director of the foundation’s magazine — Edutopia — since 2009. Prior to that she was Wired and Readymade’s art director.

“Maili brings a tremendous breadth of creative work to us; she has designed both the high-tech Wired and the do-it-yourself ReadyMade,” said Kitty Morgan, Sunset’s editor-in-chief, in a statement. “But I’m most excited by her ability to capture a brand’s emotion and make it visible. Her modern yet warm aesthetic is exactly Sunset.”

Holiman begins at Sunset on October 15.

Sunset Shakes Things Up

Sunset magazine has made a few changes. Miranda Crowell has been named its new deputy editor. Crowell comes to Sunset from Martha Stewart Living, where she held the same position. According to The New York Post, at Sunset, Crowell will be overseeing garden, home and food coverage.

Kitty Morgan, Sunset’s new editor-in-chief, is still sorting everything else out. She is currently looking for a new creative director, after ousting Mia Damninato.

Christine Ryan, Sunset’s executive editor, is also out.

Sunset Names New Publisher

Brian Gruseke, most recently Vice President and Publisher of Shape, has been named Publisher of Sunset. Prior to Shape, Gruseke was a veteran of Meredith Corporation, having spent 10 years with the company.

“Brian is a proven leader who has delivered forward-thinking solutions for clients in an ever-changing marketplace,” said Barb Newton, President of Sunset Publishing. “Sunset, which is a diverse brand with multiple assets including print, events, digital, tablet, custom publishing, and an international wine competition, will benefit from his successful experience selling across multiple platforms.”

Gruseke starts on April 11 and will report to Newton.

The Week Taps New National Sales Director

week.jpgWith ad sales at a premium, it’s more important than ever for publications to have a stellar sales team in place.

That’s why it comes as no surprise that The Week, the opinion and commentary magazine, has brought Timothy Koorbusch to lead its national sales team. Koorbusch, who formerly worked as New York sales director for the Sports Illustrated Golf Group at Time Inc., has joined The Week as national sales director, where he’ll lead the magazine’s print and digital advertising teams.

Prior to his work at the Sports Illustrated Golf Group, Koorbusch worked at Sunset magazine, Fortune, Fortune Small Business and National Review.

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