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Posts Tagged ‘Susan Orlean’

AFAR Media’s Trajectory: Self-Funded, Bi-Coastal, Profitable

In 2009, AFAR Media was launched with a focus on travel and a combined $20 million investment from Joe Diaz, Greg Sullivan and Ernie Garcia. This summer, at the five-year anniversary mark and with the August/September issue having just hit newsstands, AFAR has arrived at profitability.

Branded content currently accounts for a third of AFAR’s revenues. In the latest print issue, starting on page 19, there is for example “Artisans Inspired.” Part of a year-long partnership with The Ritz-Carlton, the three-page feature is anchored around quotes from surfer Lon Klein, New York Botanical Gardens curator Karen Daubmann and international travel excursions leader Sean Nelson.

AFARMediaRitzCarletonContent

“This is a multi-dimensional, multi-platform branded content program that lives in print, mobile and on desktop,” says Diaz during a recent telephone conversation with FishbowlNY. “How we try to approach branded content is – it’s really all about what is the core idea. What are the hooks, what are the elements that are going to get people excited.”

“We don’t care if it’s paid [content] or if it’s editorial,” he adds. “Our philosophy is that the content always has to be good. And we’re not shy about making sure everybody knows that this is paid for. The whole idea of the campaign is that artisans inspire and let’s help bring those rich values and characters to life, through the eyes of the people on the ground.”

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Mediabistro Course

Travel Writing

Travel WritingStarting September 23, learn how to turn your travel stories into published essays and articles! Taught by a former Vanity Fair staff writer, James Sturz will teach you how to report, interview, and find sources, discover story ideas and pitch them successfully, and understand what travel editors look for in a story. Register now! 

Susan Orlean Interviews Erica Jong

When Fear of Flying was first published in November of 1973, no one – including author Erica Jong – knew exactly what had been wrought. During her recent conversation with fellow author and New Yorker staff writer Susan Orlean, she began by recalling that she only knew she had concocted “something outrageous.”

As is customary with west coast conversation series Live Talks LA, video of the event is now up about a month following, for many more to enjoy. It’s fascinating to take a step back, on this 40th anniversary occasion, to a time when there was no Amazon, female novelists were a rarity and a writing instrument of choice was an IBM Selectric typewriter.

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Susan Orlean Set to Keynote Mediabistro’s Summer Literary Intensive

Last summer, we reported about the temporary move from New York to Los Angeles of New Yorker staff writer Susan Orlean. A snappy Twitter exchange (or two) later, we are now happy to herald her participation in Mediabistro’s upcoming online Literary Festival & Workshops, running July 16 through August 1.

Orlean is one of several high-profile speakers set to provide literary wisdom and guidance:

Susan Orlean 

Author
Journalist, The New Yorker

Constance Hale 

Author, Sin & Syntax

Opening Keynote 

 

5 Secrets for Wicked Good Prose
Rebecca Skloot 

Author, The Immortal Life of Henrietta Lacks

Jason Boog 

Publishing Editor GalleyCat, Mediabistro

Unconventional Publicity: How She Made Her Debut Science Book Into a Best-Seller 

 

How to Build a Social Media Platform for
Your Book
Sarah Fine 

Author and Child Psychologist

Jason Allen Ashlock 

Literary Agent and President Movable Type Management

Overcome Obstacles to Become the Writer
You Want to Be
The Literary Agent’s Wishlist: Multimedia
Ideas for Print, Digital, Film & TV

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Jim Newton Tweeting Away

Another old-schooler bites the dust. LA Times columnist Jim Newton has officially joined the ranks of Twitter. Looks like he’s got the hang of it. He’s already giving Susan Orlean shout outs.

The New Yorker‘s Susan Orlean Moving to Los Angeles

New Yorker staff writer Susan Orlean–she of Orchid Thief fame–is moving to Los Angeles for the next several months. Perhaps a sign of LA’s growing legitimacy among Northeasterly lit types, Orlean seems to have received none of the typical what-will you-do-about-the- food-lack-of-culture-horrible-architecture-traffic queries. Instead, her friends and readers are worried about her chickens.

It is legal to have them in Los Angeles, as long as they’re a polite distance from your neighbors; and there’s a lively L.A. chicken scene already in place (I already have my Los Angeles Urban Chicken Enthusiasts T-shirt, courtesy of one of the members.) But our backyard in California is small. Moreover, there are zillions of coyotes and bobcats hanging out in the neighborhood, and they are not the scrawny East Coast models: like everyone in Los Angeles, the coyotes I’ve seen there look like they work out a lot with personal trainers. The idea of putting a coyote magnet in the backyard, someplace where the coyotes can bench-press four hundred pounds, is terrifying. At least for the moment, the chickens will stay here.

Orlean says she only plans to live in LA through the Spring. Here’s hoping she finds time to get into wacky adventures with Chris Cooper and a Nic Cage doppelganger.

H/T LA Observed

Time Lists 140 Best Twitter Feeds

Time has attempted to do the impossible: Sort through Twitter and find the best feeds. The magazine lists accounts in 14 different categories, such as Technology (Rafat Ali, founder of paidContent, is there), Pundits and Commentators (Nick Kristof makes that list), and Authors (Susan Orlean rightfully appears).

There’s also a section where readers can vote on the list, and as of right now, Kelly Oxford is winning.

Oh, and don’t bother to look for FishbowlNY in the Celebrity category, we asked to be kept off the list so that we didn’t overshadow the others.

Banal Tweets of the American Literati

Is it just us, or is it really strange to see someone of “Orchid Thief” author Susan Orlean‘s stature tweeting about Facebook? And using an “Argh!” You know how TMZ and all the gossip rags have pictures of celebrities in sweatpants buying canned beans at the grocery store? Maybe someone needs to compile a “banal tweets of the literati.” Step up your game Susan! We buy your books because we think you’re smarter than us.

*OK, the one caveat is if she got added to the NAMBLA group, like Facebook CEO Mark Zuckerberg. But she needs to tell us if she was. Otherwise, this tweet is beneath her.

State by State, Or, A View of America That Doesn’t Involve Lipsticked Pigs*

wpagg.pngThis has been a long, and awful week for a lot of people (one of the upshots of being in the online world is that we don’t have any money to lose) filled with extremely depressing numbers. So we thought, hey, why not end the week with some interesting numbers that have absolutely nothing to do with money, or Wall Street, or anything financial whatsoever. Phew. For example, did you know that New York rates 36th in the country for toothlessness (17.5%), or that we are 25th when it comes to breastfeeding (maybe they forgot to include Park Slope), or that we have the lowest suicide rate (Alaska has the highest, insert Palin joke here), and the 7th most Classic Movie Theaters and Drive In’s per capita. We also rank last in population born elsewhere in the U.S., which sort of blows the theory that there no native New Yorkers.

And no, we did not decide to read the Census bureau in lieu of the (scary) front page of the Times this morning. All these numbers can actually be found in the back of a new collection of essays called State by State, which features the likes of Anthony Bourdain (NJ), Rick Moody (CT), Sarah Vowell (MT), and Susan Orlean (OH) (just to name four of the fifty contributors — that’s right, one for each state). The book’s editors Matt Weiland and Sean Wilsey took their inspiration from the WPA state guides of the 1930′s (a government intervention program we would love to see someone in Washington reconsider). There’s also a movie. You can watch the trailer for the movie that was made to accompany the book after the jump. Books have trailers these days, you know.

*We haven’t actually read the whole thing yet, so we can’t guarantee the absence of lipsticked pigs.

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