At press time, nearly 4,000 photos have been tweeted and uploaded to a Flickr page by New York Public Library patrons. All part of a brand new social media campaign launched a few weeks ago.

Co.Exist staff writer Sydney Brownstone has the scoop:

The idea for the photo booths came together in a brainstorming session [NYPL vp of communications and marketing Ken] Weine had with Theresa Myrhol, head of the mid-Manhattan branch, when they were figuring out how to make going to the library a more engaging social media experience.

When a suggestion for patron photos came up, Weine remembered going to a basketball game with his son – they posed for a father-son shot in a photo booth, and then shared it widely with friends and family.

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