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Posts Tagged ‘Tara Kraft’

Revamped Shape Hits Newsstands

The new look Shape launches today, marking the first issue under the guidance of  Editor-in-Chief Tara Kraft. WWD reports that the April issue features the future of the magazine: More lifestyle pieces, general interest articles, and beauty tips.

Other changes include reworking old features, adding new ones and adding more pictures to exercise articles.

Kraft says of the new look, “People aren’t buying as many magazines as they used to, so we want to have everything a woman needs, in one issue.”

If this move seems odd, you’re not alone. Don’t readers buy Shape for articles about fitness? Isn’t that what the entire brand is based on? It seems like if readers want lifestyle articles, they can go to Cosmo or magazines like that. Maybe the shift is because of spiraling numbers, but it doesn’t make much sense to us.

Also, we’re just going to go ahead and believe that the six pack on Vannessa Hudgens is airbrushed. Just let us think that. Thank you.

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Cheryl Kramer Kaye To Lead Beauty And Fashion Coverage At Star

After taking a major step towards solving their bankruptcy woes yesterday, AMI is at the center of some more good news today as their own Star magazine hired Cheryl Kramer Kaye as beauty and fashion director.  Kramer Kaye comes over from Redbook where she had a 10-year stint as beauty director and introduced the MVP awards to recognize the industry’s best beauty items.  She will replace Tara Kraft who left Star last month to become editor-in-chief at Shape.

Star editor-in-chief Candace Trunzo spoke highly of her newest appointment and expects Kramer Kaye to flourish in her new role:

She is one of the most respected and talented editors in the industry and will add a great new dimension to our beauty and fashion coverage.

In addition to her time at Redbook, Kramer Kaye brings over two years of experience as beauty director at Fitness.  Kramer Kaye joins EVP and publishing director Diane Newman and Shape VP/publisher Brian Gruseke in a recent string of employees AMI has poached from rival publishers.  Star is closing up a successful 2010 where they witnessed ad pages rise to 18 percent through November — much of the increase is credited to beauty and fashion content.

Valerie Latona Out As Shape‘s Editor In Chief

Valerie Latona, who found herself in the midst of a reader backlash at Shape for placing country singer LeAnn Rimes on the magazine’s cover after her extra-marital affair with (also, at the time, married) actor Eddie Cibrian, is out as the title’s editor in chief.

The New York Post reports that Tara Kraft, formerly Star magazine’s beauty and fashion director, will take over as EIC this Friday and will lead the magazine as it shifts its focus to more lifestyle coverage.