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Posts Tagged ‘Tavi Gevinson’

Time Inc. Launches Sponsored Video Series

Time Inc. — like any publisher — needs as many revenue streams as possible, and so it is turning to sponsored videos. The company has launched a series titled “Lightbulb,” which features Time Inc. staffers asking various people why they’re so great.

In the second LightBulb installment, Entertainment Weekly’Darren Franich interviews Tavi Gevinson.

Adweek reports that each LightBulb episode is sponsored by Glade. You will know this because there’s an ad for Glade before the video begins, “Presented by Glade” written on the screen after the ad and during the interview, and Glade products on a table between Franich and Gevinson. Glade, Glade, Glade.

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Teen Fashion Journo Tavi Gevinson Lands Starring Film Role

Groundbreaking style blogger and online teen magazine editor Tavi Gevinson can add a new credit to her burgeoning resume: Actress. The 16-year-old has signed on to star in writer-director Nicole Holofcener‘s new film, an as-yet-untitled project from Fox Searchlight. According to The Hollywood Reporter, Gevinson will play the character of Chloe, “an only child who never received much attention from her parents, forcing her to grow up faster than her peers.”

Gevinson’s co-stars in the film include Hollywood heavyweights Julia Louis-Dreyfus, Toni Collette, James Gandolfini, and Catherine Keener. This may represent a new career focus for Tavi: the Chicago native recently told Bust magazine she plans to move to Los Angeles once she graduates high school.

But the teen journalist isn’t neglecting her editorial duties. She recently wrapped the first print edition of her online teen magazine, titled Rookie Yearbook One. The roundup of the mag’s first year is being published by Drawn & Quarterly and is due out September 4.

Photo via The Style Rookie.

New York Media Really Likes Teenage Blogger Tavi Gevinson

Have you heard of the teenage blogger/style icon/Lady Gaga BFF Tavi Gevinson? If you haven’t, you must not read much from our corner of the world, because New York media is loving her. For some reason, within the last few days, The New York Times Magazine, New YorkThe Awl, The Village Voice and The New York Observer have all written about Gevinson and her new website, Rookie.

Why did they do this? We have absolutely no idea. Supposedly Gevinson has gained popularity with her blog, unique sense of style and talking about the 1990s, which she didn’t even experience. Fantastic. But why does a teenager, starting a website for (white) teenagers, have to be rammed down our throats by publications that are supposed to focus on adults?

We know that New York has a vested interest because it’s handling advertising for the site, but beyond that, it seems to be yet another case of publications jumping on a bandwagon and hoping that it will ride into the sunset. We’ve got nothing against Gevinson, but we probably speak for a lot of those publications’ readers when we say, “Who gives a sh*t?”

Jane Pratt Plans New Magazine and Website with 14-Year-Old Blogger Tavi Gevinson

Everyone remembers Sassy, right?

If you don’t, we’ll refresh your memory. Sassy is sort of like the magazine version of the show My So-Called Life, a short-running favorite amongst a certain type of disaffected 1990s female teenager that’s popularity and subsequent near legendary status has only grown because of its limited run. The fact that it was around for such a brief period has actually made it easier for people to lament how good things were in the days of Sassy.

Case in point, 14-year old prodigy fashion blogger Tavi Gevinson of the fashion blog Style Rookie wrote a post on her blog 11 months ago declaring that “I, like many, would like another Sassy magazine.” Jezebel pointed out the obvious: “Tavi was born in 1997; Sassy ceased publication in 1995.”

But it seems like Gevinson’s wish was granted; WWD reports that after that post, she received an email from the former Sassy and Jane editor-in-chief, Jane Pratt, about collaborating on a teen Web site and magazine under Pratt’s umbrella brand,

Pratt, who was editor of Sassy when she was just 24, has had a checkered career, what with launching and losing two magazines and two TV shows. Many are skeptical as to whether she is still enough of a brand name to host a teen site and magazine under the label On the other hand, it seems unlikely that the abundance of lingering goodwill from the days of Sassy will dry up anytime soon.

Sassy Magazine Creator & The Style Rookie Team Up For New Teenage Rag

Here’s a reason to get excited: two of the most compelling voices in women’s media are teaming up to create a magazine for teenage girls. Tavi Gevinson, the 14-year-old fashion blogger, is joining forces with Jane Pratt, creator of the legendary 90s teen magazine Sassy and the fashion periodical for thinking women, Jane.

Gevinson may be a whippersnapper, but she has already proven herself to be a gifted fashion critic, stylist, and social commentator. In addition to her popular blog The Style Rookie, she has contributed to Jezebel and Pop magazine, and was recently the subject of a New Yorker profile. Most importantly though, she knows her subject matter. The new publication, she explains on her blog, will be “a magazine for an audience of wallflowerly teenage girls.”
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Jane Pratt And Blogger Tavi Gevinson To Launch A New Magazine

Very exciting news for those who remember the golden years of Sassy and Jane (or who loved Jane until actually interning for the magazine in college): The magazines’ founder, Jane Pratt, is gearing up to launch a new magazine with 14-year-old fashion blogger Tavi Gevinson [pictured].

As The New York Observer notes, Pratt made a name for herself (literally, in one case) for in the late 80s and 90s for creating magazines that were “praised as antidotes to the shallow materialism of other women’s titles.”

Gevinson — who rose to prominence among other more traditional fashion critics and reporters through her blog, “Style Rookie — is, as far as we see it, a perfect choice to pair with Pratt given her funny, self-deprecating writing style and unique position as an outsider-on-the-inside of the fashion industry.

In her blog post announcing plans for the new magazine, Gevinson was careful to point out that this new project wouldn’t merely be a new, slightly revamped version of the much beloved Sassy:

Of course, it won’t be Sassy (or the rebirth of Sassy, or Sassy 2.0) and nor do we want it to be. For one, you can’t try to recreate something that good. For another, while I can read old issues of Sassy and relate, the world has changed a bit in the past 15 or so years, and that whole Internet thing happened, and this world calls for something different. Something that will use Sassy as a point of reference for the whole teen-magazine-that-doesn’t-suck thing, and something in which Jane Pratt will take part, but something that is not trying to recreate the other something a bunch of us love and don’t want to see copied.

Oh, and? Gevinson is accepting sample submissions from interested writers, as well as suggestions for the magazine’s new name. Your happy dance commences… Now.

Harper’s Bazaar Turns To 13-Year-Old For Fashion Advice

Tavi Gevinson is a 13-year-old fashion blogger poised to take on the age statute of fashion-forwardness. She was Fashion Week’s big celebrity in the front row this fall, and she’s managed to convince the world of designers and A-listers that even though she’s in middle school, she knows what women twice her age should be wearing this season with her blog Style Rookie.

And now Gevinson has a column in Harper’s Bazaar‘s January issue. And while the magazine’s publisher Hearst Corp. is no stranger to young fashionistas (ahem, Lydia and Amanda), we have to wonder, is this a legitimate trend piece or just a gimmick to boost Bazaar‘s sales? And will women seriously take a 13-year-old’s advice on fashion during a time when most the women reading Harper‘s have a daughter her age?

Read More: Tavi Gevinson’s TakeHarper’s Bazaar