Much gets written about motion picture merchandising deals, ever since a guy named George Lucas showed how profitable that end of the business could be. Today, in an article about the surprisingly strong first-weekend box office average of Atlas Shrugged: Part 1, veteran Hollywood Reporter staffer Paul Bond also reveals some interesting tchotchke info.

Apparently, the marquee item at the movie’s e-commerce store, a $159 bracelet like the one worn by Taylor Schilling‘s heroine Dagny Taggart (pictured), is already on back-order. Producer John Aglialoro says merchandise has been flying off the shelves to six continents. Just imagine if the producers were not limited in their facsimile activities:

When Aglialoro obtained rights to the movie almost 19 years ago, he also got rights to sell such items as T-shirts, mugs, posters, and even jewelry, though not dolls, video games, and other “interesting exceptions.”

Read more