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Posts Tagged ‘Terry Snow’

Terry Snow Retiring from Bonnier, Dave Freygang Named CEO

Terry Snow, CEO of Bonnier Corporation since 2007, is retiring effective January 14. He will continue at Bonnier as a member of the board. Snow became CEO of Bonnier shortly after it partnered with World Publications, a company Snow founded and had worked at for 28 years.

Dave Freygang, who most recently served as executive vice president for Bonnier’s Active Interest Division, is succeeding Snow. Freygang also worked at World Publications as CFO, and he expanded his role when it joined forces with Bonnier.

“Terry has been a great partner for us, his entrepreneurial vision and hard work helped launch Bonnier Corp. in the U.S.,” said Jonas Bonnier, CEO for Bonnier AB, parent company of Bonnier Corp., in a statement. “He will continue to be an asset to the development of the company as a member of the Board. I am also very pleased to have Dave Freygang take over as CEO. He is an excellent choice to lead Bonnier Corp. with his many years of experience and deep understanding of special interest brands and their evolving nature.”

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Bonnier Promotes Eric Zinczenko to Exec VP of New Men’s Group

Bonnier Corp. has promoted Eric Zinczenko to executive vice president of the company’s new Men’s Group. The new group includes Popular Science, Field & Stream, Outdoor Life, Popular Photo, American Photo, Cycle World and SHOT Business.

“We felt the timing was right to position our men’s titles together,” said Terry Snow, CEO of Bonnier. Popular Science, Field & Stream, Outdoor Life and the other brands in this new group represent the largest audience of men across our company, and they continue to help set the pace in multichannel offerings for clients. Marketers looking to reach men will benefit from this new operating unit.”

Zinczenko has been with Bonnier since 2006, most recently as vice president/group publisher, overseeing the outdoor titles.

Bonnier Adds Former MTV Digital Exec

Michael Alex, a former veteran of MTV, is joining Bonnier as Vice President of Digital Content Strategy, a new role at the company. At Bonnier, Alex will work with the company’s digital department heads on new content strategies for their collective brands.

Prior to Bonnier, Alex worked as a consultant. Before that, Alex was with MTV for 15 years, most recently serving as Vice President, Digital of MTV News and Movies.

“An early adopter in the digital world, Michael is known by his former colleagues at MTV as a leader who is always looking for new ideas, new ways of doing things and new technological applications,” said Terry Snow, Bonnier’s CEO. “He will help us elevate and strengthen our digital offerings across many platforms.”

Bonnier Promotes Group Publisher Hano

Bonnier Corporation has named Gregg Hano as its new Senior Vice President of Corporate Sales and The Technology Group. Hano was most recently Group Publisher of the company’s Technology Group.

His new position, which is also new at Bonnier, will require Hano to oversee an integrated sales and marketing staff and expand multiplatform programs. Hano will also be keeping his role managing the direction of Popular Science, Popular Photography, American Photo and Sound + Vision.

“Gregg is recognized throughout Bonnier and the advertising industry as being a leader in driving revenue and delivering innovative advertising programs,” said Bonnier’s CEO, Terry Snow. “He has shown particular vision with his team’s digital efforts, integrating client partnerships across websites, digital magazines, apps and social media. His credibility, expertise and insight will now benefit all of our brands.”

Bonnier Corp. Combines Saveur with Travel Brands

Bonnier Corporation has combined Saveur with its travel brands that include Islands, Caribbean Travel & Life, Spa and Destination Weddings & Honeymoons. The Travel Group’s Publisher, Ernie Renzulli, will now oversee the food title as well.

“The new combination brings the best of two markets together,” said Renzulli. “Our research shows food is a major part of the travel decision, so with Saveur known for its authenticity, we’ll have a full menu of choices for our clients.”

Terry Snow, Bonnier’s CEO, said of the shift, “Ernie’s talent of creating new revenue platforms to enhance existing brands is phenomenal. Leveraging his travel experience on Saveur will open up new business possibilities while creating a key strategic fit with our other market-leading travel brands.”

Mark Wildman Named Head of Bonnier Parenting Group

Bonnier has named Mark Wildman its new Vice President, Group Publisher for its Parenting Group. Wildman has been with Bonnier since 2009 as its head of sales and marketing.

In his new position, Wildman will oversee one of Bonnier’s top properties, which includes the Parenting titles (Early Years, School Years and Parenting.com) and several other brands.

Bonnier Corporation’s CEO Terry Snow says that Wildman’s sales background will serve him well:

Mark’s success at driving revenue and delivering innovative advertising programs translates well for this competitive market. His credibility in the advertising community will only enhance the achievements we have seen with our mom-focused brands and platforms.

Dave Freygang Promoted at Bonnier

Terry Snow, CEO of Bonnier Corporation announced today that Dave Freygang has been promoted to Senior Vice President of the new Special Interest Division. Previously Freygang worked as  Vice President, Publishing, for Bonnier’s Trans World and Water Sports titles. His new position will combine almost 40 brands across several categories.

Snow said that Freygang’s ability to improve brands is what lead to the promotion:

Dave has been an exceptional, energetic leader in the company’s rapid evolution over the years, with a long record of success. In his publishing roles here, Dave has made his titles the leaders in their markets, with record growth in revenue and profits. I have full confidence in his ability to strengthen our overall business in his new position.

Some of the titles that Freygang will now oversee include Islands, Scuba Diving, and Boating. You’ll never guess what each of those magazines is about.

Bonnier Picks Up Five Hachette Titles

photo.png Bonnier Corp. announced this morning that it has acquired five Hachette Filipacchi enthusiast titles: Popular Photography, Flying, Boating, Sound & Vision and American Photo. The deal, which we had previously reported was in the works, closed yesterday. In addition to the print magazine properties, Bonnier also acquired all related Web sites, books, licensing agreements, videos and branded events.

This is Bonnier’s third recent acquisition. The company picked up Working Mother in September and Scuba Diving in December.

“These five titles from Hachette fit very well within our growth strategy of adding brands that serve markets with multimedia opportunities,” said Bonnier CEO Terry Snow.

Hachette’s president and CEO, Alain Lemarchand, said the divestiture would allow the company to focus on “our core areas of strength, including the women’s brands, the shelter category and our automotive category.”

Full release after the jump

Related: Hachette Dumps Men’s Enthusiast Group Publisher, Looks To Sell Titles

Read more

Time Inc. Sale To Bonnier Finalized

time_strange_internet.jpgTime Inc.’s sale of Time4 and Parenting Group and their 18 titles to the Swedish Bonnier Group went through today, as expected. As was also expected, Terry Snow, president of World Publications, becomes CEO of the combined and renamed Bonnier Corporation.

The new company is now home to 40 titles and annual revenue of more than $350 million.

And so far, rumors of a Time4 move to Bonnier Corp.’s Winter Park, Florida, HQ have proved to be just that: rumors.

BACKGROUND:

  • A Rough Guide To Understanding Time Inc.’s Sale