“Jennifer thought of a lively, original concept that fit the magazine’s mission and needs; communicated it clearly and concisely to us; and demonstrated that her abilities fit the topic,” said senior editor Lori Moffatt. “The concept was already well conceived, and the pitch demonstrated that she knew both the magazine’s style and readership.”

THE PITCH:

Dear Jill:

I saw a documentary the other day called “Truck Farm,” about a filmmaker/farmer named Ian Cheney, who, upon moving to Brooklyn in 2009, discovered that finding a plot of soil in the concrete jungle was impossible. So he transformed the bed of his grandfather’s 1986 Dodge Ram Pickup Truck into a portable garden…

Read the full pitch and find out why the editor chose it in Pitches that Worked: Texas Highways. [Mediabistro AvantGuild subscription required]

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