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Posts Tagged ‘The Advocate’

Morning Media Newsfeed: Oscar Ratings Soar | Gould Leaves NBC News | WaPo Branches to NYC

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Oscars Rise to 43 Million Viewers, Most-Watched in 10 Years (THR / The Live Feed)
ABC’s annual airing of the Oscar telecast dominated Sunday night. Final ratings for the Ellen DeGeneres-hosted show have the Academy Awards more than 2.5 million viewers ahead of last year, even in the key demographic. All told, ABC’s coverage of the Academy Awards averaged 43 million viewers and a 12.9 rating among adults 18-49. That’s a 6 percent boost in viewers and a virtual tie with last year’s adults-under-50 score. DeGeneres brought lifts among younger viewers and men — with ratings among adults 18-34 and men both at their highest since 2007. Variety DeGeneres also helped pushed the Oscars to new heights on Twitter on Sunday night: The total U.S. audience on the social platform was nearly one-third the TV draw, with a 75 percent jump in tweets related to the show over last year. About 13.9 million people saw a total of 1.04 billion tweets about the Oscars, according to Nielsen’s SocialGuide. LostRemote The ceremony also led to more than 25.4 million interactions (status updates, comments and likes) by some 11.1 million Facebook users, and the top social moment was the crowning of 12 Years A Slave as best picture. TVNewser ABC’s related programming also received a boost. Oscars Red Carpet Live, hosted by Good Morning America anchors Robin Roberts and Lara Spencer, was up compared to last year for all three half-hour segments of the show. The final half-hour pulled in 27.6 million viewers. Deadline Hollywood Coming on right after the big show for a ninth year in a row, Jimmy Kimmel Live: After The Oscars was up 22 percent in total viewers and 20 percent in the key demo over last year, good for its best ever post-Oscars performance. With past Oscar winner Kevin Spacey among his guests, Kimmel was watched by 6.993 million viewers overall, with 2.423 million in the demo.

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Advocate for the LGBT Community

The Advocate started out as a mimeographed newsletter informing L.A. denizens of the latest LGBT happenings, but has grown into an international glossy. And its heavily-trafficked website is a great place for new writers to start pitching.

Advocate.com garners a million uniques a month, and just like the print version, is always on the lookout for features, profiles, commentary and analysis that speak to the gay and lesbian community.

“We’re really the only magazine in the space. There are lesbian-specific publications, there are trans-specific publications, there are gay men-specific publications,” said editor-in-chief Matthew Breen, “but in terms of an LGBT magazine, we really don’t have competitors.”

Find out which sections editors need ideas for in How To Pitch: The Advocate. [subscription required]

Advocate for the LGBT Community

The Advocate started out as a mimeographed newsletter, informing L.A. denizens of the latest LGBT happenings. Since then, it has grown into a glossy that boasts a heavily-trafficked website, which is a great place for new writers to start pitching.

Advocate.com garners a million uniques a month, and just like the print version, is always on the lookout for features, profiles, commentary and analysis that speak to the gay and lesbian community.

“We’re really the only magazine in the space. There are lesbian-specific publications, there are trans-specific publications, there are gay men-specific publications,” said editor-in-chief Matthew Breen, “but in terms of an LGBT magazine, we really don’t have competitors.”

Find out which sections editors need ideas for in How To Pitch: The Advocate. [subscription required]

Time Has A Top Ten For Everything 2009

top_10_mag_covers_ny_madoff.jpgWith the end of the year upon us (almost) we’re girding ourselves against the inevitable onslaught of top ten end-of-the-year lists.

But we were unprepared for the sheer number of lists Time magazine has pumped out for the end of the year.

One of our favorites is their top ten magazine covers of 2009. Their list? Two New York magazine covers (including Bernie Madoff as The Joker) and two New Yorker covers, Texas Monthly and The Advocate, among others.

cartoons_10.jpgAnother list that caught our attention is Time‘s top 10 relevant comics about 2009′s political and social issues, including Al Franken vs. Norm Coleman from the St. Louis Post-Dispatch, a Newsday number about Iranian Twitter users, and yes, even a Jon & Kate joke from the Atlanta Journal Constitution. View them all here.

The Top Ten Everything of 2009Time

–Additional reporting by Drew Grant

The Advocate‘s Editor-in-Chief Named Editorial Director

Jon Barrett.jpgHere Media, which publishes The Advocate and Out today announced that it was promoting Jon Barrett, editor-in-chief of The Advocate and Advocate.com, to editorial director of the newly created Advocate Group, which will now oversee all of the magazine’s print, online and TV content as well other Here Media brands such as SheWired.com and PlanetOut.com.

The announcement comes just a few weeks after Here CEO Paul Colichman announced plans to bundle The Advocate‘s print magazine with Out for subscribers.

In his new position, Barrett will be in charge of growing the Advocate brand, an undertaking that includes oversight of an upcoming hour-long television magazine series aimed at the brand’s LGBT audience. Before joining The Advocate, Barrett worked as features editor for O magazine spin-off O at Home and served as senior editor at Cargo and Real Simple.

Full release after the jump

Previously: Publisher Plans To Bundle Out With The Advocate For Subscribers

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Publisher Plans To Bundle Out With The Advocate For Subscribers

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Here Media CEO Paul Colichman laid out a new marketing plan for his company’s gay publications The Advocate and Out, in a recent letter to readers.

After revealing that four members of The Advocate‘s editorial team were let go in order to make room for new staffers who can work across Here Media’s many platforms — print, online and broadcast TV — Colichman announced a new plan to send The Advocate‘s subscribers a copy of Out every month as well:

“The recent closures of Gourmet, Portfolio, Genre, and other magazines have shown the weaknesses of the print publication model. The rising costs of paper, printing, and postage have become a major problem. Therefore, we plan to greatly reduce these costs by jointly marketing The Advocate and Out magazines. We will fulfill Advocate subscriptions via joint delivery with Out. Advocate subscribers will continue to receive their monthly magazine along with a copy of Out at no extra charge. This move will also allow us to continue to offer Out at affordable subscription prices, either as a stand-alone title or with the choice to receive The Advocate as well. The strategy preserves our ability to deliver the same high-quality print magazines while allocating additional resources to editorial content.”

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Latest Layoff News: The Advocate

advocate.jpgThe latest magazine to report layoffs is the gay and lesbian magazine The Advocate.

Mediaweek reports that the magazine laid off a handful of editorial and production staffers last week as it consolidates in the face of economic challenges.

Know anything else? Send us an email.

Layoffs Reach the Advocate–Mediaweek

FBLA Goes to the Party: The Advocate’s 40th

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The Advocate celebrated 40 years with an splashy cover and a much splashier party last night at Republic.

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Ann Cooper, Kimberly Pierce, T Cooper, and Felicia Limas posed for the camera.

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Perez Hilton might think about dyeing the chin rug to match the drapes.

We looked around for Rex Lee, but no luck. And conspicuous by her absence was Margaret Cho–is she no longer gay-friendly?

Arts editor Corey Scholibo was easy to spot in an easily-spotted white suit. God we miss disco. Ashley Jones didn’t get our reference.
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Jane Lynch told us about her VH1 pilot, her dogs, and her new film with Eric McCormick.

Greg Hernandez chatted with Marcellos Reynolds about evil Dick winning Big Brother. Or maybe an evil dick? Not sure.
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Writer Deborah Behrens discussed the changes at Whole Life Times and we agreed that Abigail Lewis is sorely missed.

Katherine Heigl, Mayor Antonio Villaraigosa, editor Anne Stockwell and TR Knight were all suitable festive. Knight was like Prom King all night.
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And TMZ got suckered by a Lance Ito lookalike.

(Photos from JPI Studios and Wireimage. Thanks!)

Advocate Celebrates 40 Years

ellen.jpegAfter covering milestones in the gay, lesbian and transgendered community for years, it’s time for The Advocate to turn the page on a milestone of its own.

The weekly mag has turned 40 and will celebrate its anniversary tonight in West Hollywood with a bash at Republic on La Cienega.

Some famous faces will help the mag toast their big night including a host committee that includes Ellen DeGeneres, Mayor Antonio Villaraigosa, Sgt. Eric Alva, Bill Maher, T.R. Knight, John Stamos, Jane Lyncy, Julian McMahon, Heather Matarazzo, Craig Zadan and Neil Meron.

Congrats to the editors and all the gays who have helped keep The Advocate informed. For a survey of exactly how far they’ve come, the 40th anniversary edition is on newsstands now.

- CHRIS GARDNER