The answer to this great trivia question is: D.M. Redfield. He’s the New Haven, Connecticut reader whose proposed new motto for the New York Times was declared the winner back in 1896.
The Times wrote that it had received entries from nearly every state in the union — there were 45 of them in 1896 — and signaled out entries from women. Many contestants “wholly ignored the request for a motto or phrase of only ten words of less,” the Times wrote. Some of the other ideas that readers sent: