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Posts Tagged ‘The Atlantic Media Company’

A Look at Quartz, the New Business Site from The Atlantic

Quartz, the business site from Atlantic Media, went live just a bit ago. So what can you expect? Here’s a brief rundown of what we found, as we perused the site.

  • The Content. There are links, photos and longform pieces on Quartz. For example, while browsing we found a link to a Business Insider article, a huge picture of a Snickers for a piece about the most popular candy bar and a long piece on Facebook.
  • The Look. Quartz is laid out a bit oddly, and it takes a minute to gain your bearings. Along the top there are what the site is calling “Obsessions” listed. That’s basically just a fancy word for “topics,” but whatever, we get it; they want to be different. Along the left of the page is headlines, which can be arranged via more tabs on the far left. You can also just start scrolling through the stories. There’s almost too many options.
  • The Bottom Line. Quartz is certainly worth checking out, even if you’re not into business. The odd look will likely grow on you and there is just to much potential for the site to be good for you to ignore it. Now, let’s talk about Snickers being the most popular candy bar. How is it not the Take 5? Please discuss/argue until someone gets insulted in the comments.
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Quartz to Launch Sept. 24

The Atlantic Media Company’s venture into global business coverage — Quartz — will launch on September 24. The site has been slowly accumulating talent over the past few months, and the latest addition to the staff is Jay Lauf, who was just promoted from vice president and publisher of The Atlantic, The Atlantic Wire, and The Atlantic Cities, to senior vice president/group publisher of Atlantic Media Company and publisher of Quartz.

Lauf, who has been with The Atlantic since 2008, believes company’s flagship brand built the foundation for Quartz.

“Our editorial and sales teams have done an amazing job bringing The Atlantic back to a place of both cultural importance and sustained profitability,” said Lauf in a statement. “Its success is the foundation for all we’ve been able to do with new product launches.”

“Quartz is our boldest launch to-date, one that, I think, is perfectly timed for the current business epoch. There is a wide-open space for a smart, mobile-first product to serve the needs of global business professionals, and our all-star editorial and dev teams have built that.”

The Atlantic Names Gideon Lichfield Global News Editor of Quartz

The Atlantic Media Company has named Gideon Lichfield Global News Editor of its yet-to-launch business venture, Quartz. Lichfield comes to the site from The Economist, where he has been in some capacity since 1996.

Lichfield started as a Science Correspondent at The Economist, then went on to head the Mexico City, Moscow, and Jerusalem bureaus. He also served as the magazine’s Deputy Digital Editor and had been Media Editor since earlier this year.

“Gideon is a top caliber journalist with a deep understanding of the world and of digital media,” said Kevin Delaney, Quartz’s Editor-in-Chief. “He’s the ideal person to lead our news coverage and analysis and make Quartz an essential read on the new global economy.”

Atlantic Media Names New Business Site ‘Quartz’

That new business vertical that the Atlantic Media Company has been hyping for the last several months finally has a name: Quartz. Why Quartz? According to a press release, Atlantic picked that name because it “embodies the new brand’s essential character: global, disruptive, and digital.” Also, apparently Q and Z are the two least used letters of the English language, making the site’s address — QZ.com — easy to remember for people who can’t grasp words with more than two letters.

“We’re making great progress in our efforts to build a new kind of business news venture,” said Kevin Delaney, the site’s Editor-in-Chief. “We named it Quartz after the mineral that’s a key component of tectonic shifts. We see the present world of business undergoing a seminal shift — and Quartz will be there, providing the leaders of this new global economy with the information they need.”

Quartz still has no launch date, so until we find that out, feel free to irrationally criticize or passionately praise the name.

The Atlantic Promotes Three Top Editors

The Atlantic Media Company has promoted three of its top editors. James Bennet has been named Editor-in-Chief of The AtlanticScott Stossel has been tapped as Editor, Atlantic Magazine, and Bob Cohn has jumped to Editor, Atlantic Digital.

Bennet has been with the Atlantic since 2006, most recently as Editor of The Atlantic. Stossel started in 1992, left in 1996, and rejoined earlier this year. He was most recently Deputy Editor of The Atlantic. Cohn has been with the company since 2009, most recently Editorial Director of Atlantic Digital.

Justin Smith, President of The Atlantic Media Company, said the promotions were meant “to better position us for continued growth.” See the full memo after the jump.

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Atlantic Media Promotes Digital Exec

The Atlantic Media Company has promoted Scott Havens from Vice President of Digital Strategy and Operation to Senior Vice President of Finance and Digital Operations. The move gives Havens responsibility over the company’s finances, and shifts the every day operations of its digital units to three business operations: The Atlantic, Government Executive and National Journal Group.

Justin Smith, President of the Atlantic Media Company, told Adweek that Havens has the chops to move the company in the right direction. “With the exception of marketing services business, which is more of a services model, the bulk of the opportunity we’re looking at is digital,” said Smith. “We thought it was really, really important that we put in charge of finance someone who really understands digital media.”