The Atlantic Wire decided to venture into iPad web apps because its audience increasingly comes via iPads and other tablets. According to internal stats, from 2011 to 2012, the number of readers visiting The Atlantic Wire via a tablet increased by 210 percent.

“As we see increased tablet adoption rates among our readers, we are actively experimenting with technologies that help us create great experiences in a media landscape with more and more choice,” said Kimberly Lau, vice president and general manager for Atlantic Digital, in a statement. “We believe the future of digital publishing will require a multiple-platform, multiple-product strategy where users can access Atlantic content whenever and however they want it.”

If you’re an iPad user, give the new app a try. When the New York Times launched their HTML5 based web app for the iPad, we loved it. It provides a slicker experience than the typical app.

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But in Mediabistro’s latest So What Do You Do? interview, the scribe said he left Nick Denton‘s empire simply because it was time to “grow up.”

“After a while, the Gawker snark — for lack of a less heavy word — can get a bit tiring. I think it’s great and I think it has its place, but I felt like I wanted to be a little more mature, I guess,” he said. ”I love all of the writing at Gawker still, but just for myself, I’m getting a chance to do more serious movie reviews and stuff I think wouldn’t have necessarily played out well on Gawker.”

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The Atlantic Wire

Snyder had previously worked at Gawker, and is looking forward to teaming up with Lawson once again. ”Richard is one of the finest writers I have worked with, and I am thrilled he is bringing his unique voice to The Atlantic Wire,” said Snyder.

Bob Cohn, Editorial Director of Atlantic Digital, said that The Atlantic Wire has been doing well, so expansion is in the future. “Under Gabriel’s leadership, the site has more than doubled its traffic in the last year, and with the addition of Richard to the team, we’re ready to expand our reach and impact,” said Cohn. “Look for more great hires in the coming months.”

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Choire Sicha

So what does Sicha read? First he goes to Twitter, Tumblr and The New York Times (though he does say “After breakfast you can’t really look at the front page — it’s useless.”). He says that he checks college papers, like from Harvard, Yale and UCLA, which is pretty interesting. He also reads a slew of local news sites — Gothamist, City Rooom, EV Grieve — and he eventually makes his way to other major papers, like The LA Times.

Sicha is also a supporter of print, which is always nice to hear. He says he subscribes to The New Yorker, Harper’s, Architectural Digest, N+1, The Atlantic, Meat Paper and Lucky Peach.

There’s quite a bit more (BBC, Al Jazeera, The New York Observer, Europopped), and maybe it’s too much — Sicha says he usually falls asleep reading on his iPhone.

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Coulter explains that she reads Newsmax, Drudge and the “Treason Times,” because that’s a funny way to describe The New York Times if you’re 12, and says she begins her days like this:

When I first wake up, I don’t open my eyes right away so I can read the backs of my eyelids, which say on the right one: ‘God is Republican’ and the left: ‘Christie 2012.’ Second, I turn on MSNBC because there’s nothing like a good belly laugh to start your day, then Fox News, to make sure Obama hasn’t issued an executive order banning it yet.

Maybe this section of her Media Diet would be funny if there wasn’t a small part of us that actually believes she has that inked inside her eyelids.

Maybe.

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He says that he reads Us Weekly, The New York Times (in print!), The Wall Street Journal, and a few blogs, like Gawker and Politico. He also says that he recently became a Twitter convert when he couldn’t access the Times’ website for news on Osama bin Laden.

But the best part of Moss’ “diet” was when he took the opportunity to put the media in its place:

What irritates me about the media is its sheer meta-ness: the constant self-referencing, the small little clique, the small-bore obsession with getting there two seconds before someone else and the sniping among media people talking about media.

Though he might be including FishbowlNY in that statement, we couldn’t agree more.

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Always a place to catch the latest news, the new tagline – “What Matters Now” – stresses that, and the site is more social than before. A reader forum called “Open Wire” lets people discuss the big stories of the day.

Bob Cohn, Editorial Director for The Atlantic Digital team, says the redesign should keep people coming back. “With this months-in-the-works relaunch, we’ll provide an analytical and energetic take on the day’s most important stories. If you’ve been away from your desk for a couple of hours, The Atlantic Wire will tell you everything you need to know about what matters now.”

The site’s new Editor, Gabriel Snyder, must be excited about the spread. Nothing like getting a new, exciting job, and a newly furnished home to go with it. FishbowlNY suggests putting up a Bo Jackson poster in the basement.

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Denton lists some usual suspects – The New York Times, The Guardian, New York magazine (his favorite read of the week) – and says that he’s much more likely to read things on his iPhone than buy the hard copy.

He then goes on to express a distaste for “fake news,” and that makes for the most interesting part of the interview. Denton says that because the daily news cycle changes so quickly, unless an item is really big news, like, uh, pictures of Brett Favre Jr., then it’s not worth his time:

I learned the news business in the UK, in which newspaper political coverage is much like cable TV news in the US. Fake news, manufactured, hyped, rehashed, retracted — until at the end of the week you know no more than at the beginning. You really might as well wait for a weekly like the Economist to tell you what the net position is at the end of the week.

FishbowlNY doesn’t agree  – and we don’t think that the public agrees – with Denton on this. Especially with the advent of Twitter, it would seem most people feel the exact opposite – everything is news now and people want it right away. But credit Denton with putting his money where his mouth is, because the new Gawker media layout is essentially one big story, not a bunch of tiny ones like in the past.

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Last night, members of the New York media gathered to toast The Atlantic and the incredible year the publication — and its parent company — have had.

There was plenty to celebrate. This year, the title reported a 16 percent increase in advertising revenue, thanks to a 115 percent increase in digital revenue. Events and subscription revenues also saw a boost, with digital subscription revenues climbing 158 percent. What’s more, 2009 saw the launch of the company’s new digital property, The Atlantic Wire, as well as politics, business and food channels on TheAtlantic.com.

“We had such an incredible year,” publisher Jay Lauf told us last night.

And there were plenty of people on hand last night to celebrate that year with Lauf and The Atlantic‘s president Justin Smith, including Glynnis MacNicol and Rachel Sklar of Mediaite.com, All Things D‘s Peter Kafka, John Carney of Silicon Alley Insider, New York Times reporter Brian Stelter and PRNewser editor Joe Ciarallo.

More pictures after the jump

continued…

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Today, the parent company of The Atlantic announced another new hire for the project, Adam Pasick, who will serve as managing editor. The new digital property is set to launch in early 2010 and we now know that whatever it is, it will target “global business executives.”

Previously, Pasick worked as an editor in the U.S. bureau of Reuters.com.
Atlantic Media (which also owns The National Journal Group and Government Executive magazine) has been focusing on its online presence since August of last year, when it hit a traffic peak and hired Felix DiFillipo and Bill McGarry from Forbes and CondeNet. In September, Atlantic Media launched The Atlantic Wire as a sister site to TheAtlantic.com. The Atlantic‘s most notorious columnist, Andrew Sullivan, blogs regularly, and we look forward to seeing what writers Atlantic Media scoops up for their new site.

Previously: Atlantic Shifts Tide With Hires, Atlantic Wire Launches With (Media) Star-Studded Fete

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Today, The Atlantic joins the ranks of its print-and-web contemporaries with its hiring of Breda O’Reilly as digital ad manager, “during a period of vigorous online expansion and innovation.”

Why is this news? Traditionally, when print publications hire someone to oversee a sales force, there’s no press release, no giant blurb sent out to other publications. And when blogs like Gawker or TMZ hire ad people, there is likewise little hooplah. It’s only when print publishers (which have had such a hard time transitioning between the mega bucks of print ads and the scarce terrain of online media buyers) find someone to fill their digital ad sales spot that it’s cause for celebration. Because it proves that The Atlantic (or Conde Nast, or Meredith, etc.) has finally calculated how to turn their pageviews into cash.

We have to give credit to The Atlantic though for at least trying something new with their online content: When talking to publisher Jay Lauf two weeks ago on the mediabistro.com Morning Media Menu, he spoke about The Atlantic Wire and the pitch to advertisers of intellectual readers as a specific marketing niche.

Related: The Atlantic Names Breda O’Reilly Digital Ad Manager

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On this gloomy day in New York City, today’s media-bistro.com Morning Media Menu podcast was brightened by a very special guest, Jay Lauf, publisher of The Atlantic.

Jay joined hosts Matt Van Hoven of AgencySpy and FishbowlNY editor Amanda Ernst (filling in for GalleyCat’s Jason Boog) to discuss the 152-year-old magazine’s decision to keep all its content online for free, the recently launched spin-off site The Atlantic Wire and selling a prestigious brand with intellectual cache to advertisers.

Amanda and Matt asked Jay to discuss whether readers are subscribing to The Atlantic more as a coffee table display instead of actually reading it. Jay said that prior to the magazine and Web sites redesign last year, there were a lot of focus groups conducted on the matter, and the company “actually found that the exact opposite was true.”

“A couple of the magazines that would be classified in our category of thought leadership, deep engagement, etc., what we found is that the readers of those magazines really wore them as a label, carried them through the airport facing outwards so that you can see that I’m a reader of ‘X’,” he added. “Whereas Atlantic readers were actually the ones who were deep dive reading but they didn’t care whether anybody knew whether they were reading or not.”

You can listen to past podcasts at BlogTalkRadio.com/mediabistro.

Related: Opinion Aggregator Atlantic Wire Launches

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The Atlantic has long been a source for well-thought out opinions and discussions, and some of the voice from the magazine and its Web site, like columnist Andrew Sullivan, do make their way onto the Atlantic Wire’s homepage.

Along with tabs highlighting the biggest debates today — right now they’re “Health Care Reform,” “Joe Wilson Outburst” and “Reforming Wall Street” — that homepage also includes a link to The Atlantic 50, a ranking of the most influential pundits doing the job today. The Atlantic Wire ranks them, then features their most recent thoughts side-by-side. The New York Times‘ Paul Krugman tops the list, followed by Rush Limbaugh, George Will and Thomas Friedman and David Brooks, also of the Times.

Of the 50, 14 columnists hail from The Washington Post, eight from the Times, five from The Wall Street Journal and eight are primarily bloggers, including Arianna Huffington and Salon.com‘s Glenn Greenwald. There are also as well as three commentators from the Fox News, including Glenn Beck, and two from MSNBC — Keith Olbermann and Rachel Maddow.

“Taking a systematic and data-driven editorial approach to the exploding universe of opinions, the Atlantic Wire helps readers engage with the most important political, business and social commentary,” said Bob Cohn, editorial director of TheAtlantic.com and the Atlantic Wire. “As readers face an overload of information and a deficit of free time, they can now visit one site to easily follow the topics they care about and the opinion-makers who fascinate them.”

The Atlantic Wire’s launch comes just days after its parent company announced that it had hired Slate founder and columnist Michael Kinsley as a columnist for The Atlantic. Kinsley was also brought on to launch a new digital project for the company early next year. We’re looking forward to seeing how that new project will complement TheAtlantic.com and Atlantic Wire.

Earlier: Slate Founder Michael Kinsley To Lead New Digital Launch For Atlantic

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