The Atlantic

In a memo announcing the move, Bob Cohn, editor of Atlantic Digital, said Atlantic video — which Cieplak-Mayr von Baldegg will now oversee — is a point of emphasis. As a result, “We’ll be hiring for this team during the spring and summer,” wrote Cohn.

Cohn’s full note is below.

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The Atlantic

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Nate Thayer

It began with Khazan emailing Thayer to ask about republishing something he had written on The Atlantic. This part is great. Any freelancer would be ecstatic to have such a respected publication (or any publication, really) contact them. Typically freelancers are the ones doing the asking. But as the emails went back and forth, things quickly got depressing.

When Thayer asked for specifics about the piece, Khazan wrote that The Atlantic couldn’t pay Thayer for his work, “but we do reach 13 million readers a month.” Ah, the old, “We can’t pay you, but think of the exposure you’ll get as we make money off of your piece!” What a fantastic deal.

To his credit, Thayer shot back a brilliant response:

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David Minkin

“Having followed David’s career for years, I am thrilled we were able to design a senior position that pairs his entrepreneurial spirit, passion for data and analytics, and marketing creativity with The Atlantic’s industry-leading sales and marketing team,” said The Atlantic’s president, M. Scott Havens, in a statement.

“It’s incredibly exciting to work with Scott and the fantastic team he’s assembled here as we continue to revolutionize what it means to be a media business in the 21st century,” added Hinkin.

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The article was also formatted exactly like any other Atlantic piece — save “sponsor content” written at the top — so people started questioning the ethics of it. And just as soon as people started criticizing the article, the Atlantic yanked the piece (here is a Google cache version of it).

As Poynter notes, Jay Lauf, publisher of The Atlantic, recently spoke in a positive way about sponsored content. “A lot of people worry about crossing editorial and advertising lines, but I think it respects readers more… It’s saying, ‘You know what you’re interested in.’ It’s more respectful of the reader that way.”

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The Atlantic

According to Forbes, The Atlantic will experiment with online pay models this year. Scott Havens, president of The Atlantic, admitted that paid content was going to be “a big area of focus for us,” but then did his best to be as vague as humanly possible by telling Forbes, “It’s not definitely happening, but it’s definitely part of the mix.”

One payment method allegedly being discussed is the trusted metered wall, like the New York Times and Andrew Sullivan are using.

If The Atlantic does launch a pay model it will be a bit of a throwback to the old days. It was only in 2008 that its site became completely free.

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The Atlantic

It sounds good, right? Here’s Scott Stossel, editor of The Atlantic, singing its praises:

As we explore new vehicles for delivering the kinds of rich, deeply reported stories that define The Atlantic, I’m incredibly proud that Battle at the End of Eden marks our first foray into original ebook publishing. Amanda’s piece, which she reported over many months from the Galápagos Islands and along the coast of California, sets a high bar for the ‘AtlanticSingles’ to come in the months and years ahead.

Battle at the End of Eden is available only on the Kindle, for $0.99.

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The voting is over, and the winner of the first FishbowlNY Magazine Cover of The Year is The Atlantic. It was a virtual tie between New York (who we thought would win) and its cover of a post-Sandy Manhattan and The Atlantic right up until the end. However, The Atlantic ended up with 41 percent of the vote, while New York grabbed 34 percent. Those two covers pretty much blew away the competition, as the next closest was ESPN The Magazine, with 9.9 percent of the vote.

Congrats to the Atlantic, and to Darhil Crooks, the magazine’s creative director. The winning cover was the first Atlantic issue with Crooks’ imprint, and it obviously made an impact on readers.

Thanks to everyone who voted in our poll. You are all — in your own special way — the wind beneath FishbowlNY’s wings.

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Six Condé magazines took home awards — such as GQ getting the “Hottest Magazine for Men” nod and Bon Appétit taking the “Favorite Destination for Foodies” honor — the most of any big publishing house. Other Condé titles taking home Hot List awards include Condé Nast Traveler, Self, Golf Digest and Allure.

The Atlantic was the other big winner. It was named the “Best Magazine to be Seen Reading on The Subway” and Jay Lauf and James Bennet were named publisher and editor of the year, respectively.

For the complete Hot List winners, click through.

[Image: Nick Mrozowski/Alfred Maskeroni]

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Ad sales at the sites were also up. The previous high (no number was given by The Atlantic) was set in October 2011, but ad revenue was 28 percent better this October.

“Our writers and editors did a terrific job in October,” said Bob Cohn, editor-in-chief of Atlantic Digital, in a statement. “Analysis and commentary on The Atlantic, smart news curation on The Atlantic Wire, data and trends about urban life on The Atlantic Cities — our sites demonstrate there is an appetite among readers for intelligence, creativity, speed, and wit. Thanks to our hard-working editorial, tech, and product teams, we’ve now doubled our audience over the last 16 months.”

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Darhil Crooks

Crooks is highly respected in the magazine design world. During his time at Esquire the magazine received a nomination from the Society of Publication Designers for 2007 Magazine of the Year, and his revamp of Ebony — the first in its history — had readers excited about the brand. Now with The Atlantic, Crooks said it is time to up the ante.

“My main goal [for the magazine] is to step our game up visually by improving the way we present the ideas in the magazine and creating a more reader-friendly experience,” explained Crooks, via email. “I want The Atlantic to be bolder and riskier.”

Crooks has begun to change the Atlantic by altering its “features” presentation. He felt that the magazine placed too much emphasis on a template, and thus tended to downplay the significance of the issue’s longer pieces.

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M. Scott Havens

“Scott is the right person at the right time to take the helm of The Atlantic, our company’s flagship brand,” said Justin Smith, president of Atlantic Media Company, in a statement. “For the past few years, he has been Atlantic Media’s digital business brain, implementing a ‘digital first’ strategy within each of our companies. The Atlantic requires bold, innovative leadership to continue its phenomenal track record of success. Scott’s skills, temperament, and understanding of The Atlantic’s mission are just three of many reasons that he is uniquely equipped to rise to this challenge.”

Havens has been with Atlantic Media since 2009.

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Quartz, the business site from Atlantic Media, went live just a bit ago. So what can you expect? Here’s a brief rundown of what we found, as we perused the site.

• The Content. There are links, photos and longform pieces on Quartz. For example, while browsing we found a link to a Business Insider article, a huge picture of a Snickers for a piece about the most popular candy bar and a long piece on Facebook.
• The Look. Quartz is laid out a bit oddly, and it takes a minute to gain your bearings. Along the top there are what the site is calling “Obsessions” listed. That’s basically just a fancy word for “topics,” but whatever, we get it; they want to be different. Along the left of the page is headlines, which can be arranged via more tabs on the far left. You can also just start scrolling through the stories. There’s almost too many options.
• The Bottom Line. Quartz is certainly worth checking out, even if you’re not into business. The odd look will likely grow on you and there is just to much potential for the site to be good for you to ignore it. Now, let’s talk about Snickers being the most popular candy bar. How is it not the Take 5? Please discuss/argue until someone gets insulted in the comments.

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“We had a terrific August on all three of our sites, both in terms of producing quality, must-share journalism and attracting our biggest-ever audiences,” said Bob Cohn, editor-in-chief of Atlantic Digital, in a press release. “One thing I’m especially proud of is that no single story or set of stories drove our traffic. We were strong on all of our channels, and we did especially noteworthy work on topics ranging from the Olympics and the Mars Curiosity rover to the economy and the presidential campaign.”

Digital ad revenue was also sky high for the three brands: It was up 47 percent in August, compared to last year at the same time.

Online numbers were gathered via Omniture.

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• S. Mitra Kalita is joining the site as commentary editor. Kalita comes to Quartz from The Wall Street Journal, where she has worked since 2008, most recently as senior special writer, covering housing and the economy.
• Steve LeVine comes to Quartz from Foreign Policy. LeVine will be a Washington correspondent for the site. LeVine previously worked for Businessweek and The Wall Street Journal.
• Euny Hong has been named the lifestyle editor of Quartz. Hong was most recently the news editor for France 24, France’s 24-hour news network. Before that, she worked as a freelance journalist, and her work can be seen in publications such as The New York Times, The Boston Globe, The Washington Post and The Financial Times.
• Tim Fernholz joins Quartz from GOOD, where he was the business editor. Before that he was a lead writer for National Journal.

New Career Opportunities Daily: The best jobs in media.