Here’s a look at what FishbowlNY stories made the most buzz this week.

1. Time Goes All in with Breastfeeding Cover, May 10
2. Viacom Yanks Never Before Seen Chappelle’s Show Beastie Boys Performance from YouTube, May 7
3. New York Post Columnist Phil Mushnick Draws Criticism for Using N-Word, May 7
4. The New York Times Company Makes Corporate Cuts, Including Veteran George Freeman, May 4
5. Hot 97′s Summer Jam 2012 Lineup Announced, May 4
6. The Atlantic Promotes Three Top Editors, May 7

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Kimberly Lau, a veteran of Hearst, is joining The Atlantic as Vice President and General Manager of Atlantic Digital, a new role at the company. Lau had been with Hearst Magazines since 2006, most recently working as Vice President of Business Development.

At The Atlantic, Lau will work with both its editorial and sales teams. She will actively seek out brand expansion opportunities, form new business partnerships, help guide mobile and video product development and explore syndication platforms.

“We are incredibly lucky to have a talented digital native like Kim join the award-winning Atlantic Digital team. Kim has been a rising star at Hearst and we’re eager to bring her strategic thinking and entrepreneurial spirit down to Atlantic Media,” said M. Scott Havens, Senior Vice President of Finance and Digital Operations.

Lau begins on June 15.

That new business vertical that the Atlantic Media Company has been hyping for the last several months finally has a name: Quartz. Why Quartz? According to a press release, Atlantic picked that name because it “embodies the new brand’s essential character: global, disruptive, and digital.” Also, apparently Q and Z are the two least used letters of the English language, making the site’s address — QZ.com — easy to remember for people who can’t grasp words with more than two letters.

“We’re making great progress in our efforts to build a new kind of business news venture,” said Kevin Delaney, the site’s Editor-in-Chief. “We named it Quartz after the mineral that’s a key component of tectonic shifts. We see the present world of business undergoing a seminal shift — and Quartz will be there, providing the leaders of this new global economy with the information they need.”

Quartz still has no launch date, so until we find that out, feel free to irrationally criticize or passionately praise the name.

The Atlantic Media Company has promoted three of its top editors. James Bennet has been named Editor-in-Chief of The Atlantic, Scott Stossel has been tapped as Editor, Atlantic Magazine, and Bob Cohn has jumped to Editor, Atlantic Digital.

Bennet has been with the Atlantic since 2006, most recently as Editor of The Atlantic. Stossel started in 1992, left in 1996, and rejoined earlier this year. He was most recently Deputy Editor of The Atlantic. Cohn has been with the company since 2009, most recently Editorial Director of Atlantic Digital.

Justin Smith, President of The Atlantic Media Company, said the promotions were meant “to better position us for continued growth.” See the full memo after the jump.

Read more

Christopher Orr, a Senior Editor for The Atlantic, is expanding his role to include TheAtlantic.com. He has been named the site’s Principal Film Critic. Orr will now contribute weekly film reviews and other content to the site.

“Chris brings intelligence, curiosity, and humor to everything he does,” said Bob Cohn, Editor-in-Chief of Atlantic Digital. “That, combined with his love of movies and his deep experience as a film reviewer, makes him a great addition to the growing roster of talent on the Entertainment channel of TheAtlantic.com.”

Orr’s first column for the site, a review of “The Avengers,” can be found here.

Here’s a look at what FishbowlNY stories made the most buzz this week.

1. Anonymous Floods WSJ‘s Facebook Page with Comments, February 21
2. Gothamist Commenter Arrested for Threatening Ray Kelly, February 22
3. How Kate Bolick Ended Up on the Cover of The Atlantic, February 21
4. HuffPost’s Head of Media Relations Leaves, Launches New Agency, February 17
5. Private Practice Star Kate Walsh Gets Naked for Shape, February 21
6. Hall of Famer, and Mets Great, Gary Carter Succumbs to Brain Cancer, February 17
7. Changes at Martha Stewart Living, February 23

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Kate Bolick set the blogosphere on fire with her popular Atlantic article, “All The Single Ladies.” But it wasn’t just the behemoth nine-page, 12,000-plus-word piece that made headlines. The cover was also a rarity, an occurrence that only took place a handful of times in the magazine’s 154-year history.

“It wasn’t in the original plan at all. I hadn’t finished writing the piece yet when my editor called to say, ‘Now, they’re thinking about putting you on the cover.’ That blew my mind,” she shared in mediabistro.com’s  Hey, How’d You Do That?.

“My understanding on the reason they wanted to illustrate the piece with me is because it was in my voice,  [and the photos] further personalized the material” she said. “I love The Atlantic, but I had been feeling critical of how it has handled so-called ‘female topics.’ Would they have done this if the article had been written by a man? If a woman is writing about being unmarried, the first thing the reader thinks is, ‘How much of this has to do with what she looks like?’ I did have that critique of [my being on the cover], even though it was of myself.”

Read the full interview to find out how Bolick scored a book and TV deal for the article.

The Atlantic has named Kate Julian as a new Senior Editor. Julian most recently worked at Slate, editing the Double XX section on the site. Prior to Slate, Julian worked for The New Yorker, The Washington Post and O, The Oprah Magazine.

According to a memo sent by Scott Stossel, Deputy Editor of The Atlantic, Julian will be tasked with maintaing the magazine’s Dispatches section and writing features.

Julian’s first day is Monday.

Marc Ambinder, a White House Correspondent for the National Journal and Contributing Editor for The Atlantic, is taking “a pause from daily journalism” and departing Atlantic Media to work on other projects. Ambinder tweeted earlier, “So I’m taking a bit of a pause from daily journalism, leaving the superlative @nationaljournal on Dec 31. It’s all good. & I’ll still Tweet.”

Politico reports that Ron Fournier, the Editor-in-Chief of the National Journal, wrote in a memo that he was hopeful Ambinder would return one day.

“I walked away from journalism once and came back,” said Fournier. “It’s my hope that Marc returns to the cause soon, but that is selfish of me. What we all really want is for Marc and his family to be healthy and happy regardless of the path he chooses.”

This is for all the history buffs out there: To honor the 150th anniversary of the start of the Civil War, The Atlantic has released a special commerative issue, available today. There’s really no magazine more suited for this endeavor, since it began publishing before the war even started.

Inside the issue there is plenty to digest. President Barack Obama penned an introduction, and there are pieces from notable Atlantic contributors such as Frederick Douglass, W. E. B. Du Bois, Mark Twain, Harriet Beecher Stowe, Walt Whitman, Louisa May Alcott and Ralph Waldo Emerson.

“When The Atlantic originally published many of these pieces, the most-consequential questions the country has faced were wide open: Would the Union survive? Would slavery? What did it mean to be an American?” said the magazine’s Editor-in-Chief, James Bennet. “And so The Atlantic’s writers not only bore witness but argued toward the answers. The result is a conversation about the American idea that, 150 years later, will strike readers as complex, provocative, and surprisingly resonant with our times.”