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Posts Tagged ‘The Daily’

Data Indicate Decline in The Daily’s Audience

Because specific stats on The Daily’s readership aren’t easy to come by, Nieman Journalism Lab has taken a look at Twitter sharing to try and gauge the app’s audience, and the results aren’t good.

According to the data, the number of tweets generated from within The Daily started out strong, then plateaued, and since it began charging, has steadily declined. As with all stats, these can be deciviing, as indicated in the article:

We’re measuring the number of tweets generated from within The Daily. We’re not directly measuring the number of readers of The Daily. Only a small fraction of readers are going to choose to tweet something they see in the app. The idea here is that that the number of tweets should generally go up when the number of readers go up — and vice versa.

FishbowlNY agrees with this sentiment. The Daily is appealing to the tech-savvy person, it makes sense that those people would also be inclined to share things on Twitter.

This study is just the latest in the long line of Daily bashing, but it’s still early, things can turn around. The Daily just needs to really buckle down and see what it can do to keep people coming back. We suggest putting on “Eye of The Tiger” in the editorial room. That works with us.

How Well Is The Daily Actually Doing?

So, people love to hate on The Daily. That whole oldest dog in South Dakota thing. The fact that reporters keep leaving it for else where. But mostly people hate on it because they think no one is reading it, and everyone likes to engage in a little bit of schadenfreude.

But just how well, or poorly, is The Daily actually doing? When it began charging on March 21, it did so amid rumors that it had only 5,000 subscribers. While publisher Greg Clayman told Ad Age that downloads numbered in the “hundreds of thousands,” he wouldn’t say how many have paid for the app, only saying that the 5,000 figure “isn’t accurate.”

Jeff Bercovici at Forbes doesn’t know how many subscriptions The Daily has sold (that number remains a mystery) but he has amassed the data on how well The Daily did during trial: the app was downloaded 500,000 times, which means that around 2.5 percent of iPad users have at least tried out The Daily. He was also told The Daily has 75,000 “regular users,” meaning 15 percent of those who downloaded it liked it enough to keep reading it at least as long as it was free. The Daily didn’t officially comment on these figures, unsurprisingly.

Let’s put this in context: Jeff Jarvis estimated that The Daily would need 750,000 subscribers at its current price of 99 cents a week to start breaking even. So, guess they have their work cut out for them.

Jesse Angelo Purchases Muppet Mansion

Jesse Angelo, Editor-in-Chief of The Daily, has purchased the famous “Muppet Mansion,” according to The New York Observer. The property is named that because it was home to the creator of the Muppets, Jim Henson, for many years.

How much did Angelo pay? About $23 million, or almost as much as The Daily’s budget, the Daily Intel smartly points out.

It sounds like a lot of money, so that got FishbowlNY thinking, what could have possibly persuaded Angelo to sign the deed? We investigated for two whole minutes and finally came up with an answer: Angelo is getting a Muppet in his likeness as part of the deal.

Totally worth it, if you ask us.

Yet Another Reporter Leaves The Daily

Three out of the four of The Daily’s culture editor Sasha Frere-Jones‘s original hires have left this month, WWD reports. The latest to deflect is culture reporter Molly Young.

Young will be leaving to write for New York magazine features editor David Haskell, but she doesn’t have a contract.

All this deflection is giving rise to speculation — what exactly is going on over at The Daily? Young herself had only good things to say: ““It was the best time I ever had at a job,” she told WWD. And Jones appears to be moving ahead in filling up the emptying slots, with the news that he hired Zach Baron from The Village Voice coming out last Wednesday.

The Daily Begins Charging Monday

FishbowlNY has always been in The Daily’s corner. We liked the hires it made and dammit, we enjoyed that story about the richest dog in South Dakota ($130 million probably buys a lot of biscuits). So we’re excited to see what happens Monday when it stops being free, and begins charging users one dollar a week to view its content.

The Daily’s Publisher, Greg Clayman, tells Ad Age that he expects it to be successful. He says that it’s the perfect app for people because it changes every day, and that its blend of serious stories with ones like the dog article are a strength:

It probably leans more toward the tabloid-y than broadsheet-y, but we want to be fun. We want to be funny. We want to be serious as well. You’re covering serious stories and breaking news and people come to you for that but they also come to you for your voice and your take on events.

Of course all this talk goes out the window Monday, when Clayman will get to find out if people really do like The Daily, or just like it now because it’s free. We’re guessing it will be fine. People pay one dollar for an app that turns an iPhone into a flashlight, and The Daily has got to be better than that.

Right?

Slate Chairman: The Daily Has ‘condescending view of the audience.’

Ever since The Daily debuted, people have been lining up to attack it for everything from bugs (it has needed two updates already) to slow loading times. Slate Chairman Jacob Weisberg, speaking to Columbia University journalism students last week, didn’t take issue with the technical side of The Daily, but he did attack pretty much everything else.

He compared the content to that of USA Today (gasp!), and likened it to a star high school quarterback – all flash and no substance. “It’s very attractive, but if you read the articles, they’re 600 words long and they sort of digest what you know already,” he said.

Weisberg also told the students that he hopes they never seek a career at The Daily, and just in case anyone didn’t grasp the overall theme of his speech, he said, “It’s just a bad version of a newspaper in electronic form with a very condescending view of the audience.”

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WWD Profiles Jesse Angelo

The Daily finally launched yesterday, and today there will be about 4,374 articles about it. WWD has one of them -  a huge piece on The Daily’s Editor-in-Chief, Jesse Angelo, who just happens to be really good friends with James Murdoch. But nevermind that! The piece makes sure to point out how hard working Angelo was during his many years at the New York Post, and that he never looked like a rich kid:

‘He was this sort of gruff, archetypal tabloid editor,’ said former Postie and current Times reporter Tim Arango, reflecting on the first time he met Angelo at the Post’s watering hole, Langan’s. ‘He seemed like someone who has newspaper ink in his veins. He was smoking and all that. I had no idea about his background or anything, but he struck me as how I would have imagined the metro editor at the Post being like.’

Sounds good to us. Oh, and we need to mention this just because we loved reading it: Angelo’s mother co-wrote the theme song for Mr. Belvedere. Amazing.

Regardless of what Angelo (or his mom) has done before, he’s taking on a huge task with The Daily. Along with Angelo, the team behind the iPad paper is impressive, so they’ve got the talent. The only question is – will it work?

The Daily Set To Debut Wednesday

After months of speculation and some unexpected delays, News Corp.’s iPad newspaper, The Daily, is finally set to launch next Wednesday (Feb. 2) at New York’s Guggenheim Museum.  Although Apple head honcho Steve Jobs won’t be on hand to roll out The Daily, News Corp. boss Rupert Murdoch will certainly be present for the occasion.  Apple VP Eddy Cue will fill in for Jobs and represent the company at the launch event.

The Daily Gets Delayed

It looks like we’re all going to have to wait a little longer before we see The Daily. It’s been delayed because of problems with the subscription method that the iPad newspaper is going to use.

According to sources at The Wall Street Journal, the delay is only supposed to be a few weeks. That’s not so bad. It’ll give Steve Jobs some more time to pick out his outfit for the big unveiling. FishbowlNY is thinking something in black…

A Sneak Peek at The Daily

The Daily is supposed to launch next Wednesday, but if you can’t wait that long for it, Damon Kiesow at Poytner hacked into the iPad newspaper’s website and found the picture on the right. It appears to be an in-house ad featuring two mock covers, and surprise! It’s two people who don’t get nearly enough attention already: Oprah and Brett Favre.

Kiesow was also able to uncover some other bits of information. He says that he found icons for Twitter, Facebook, Vimeo and YouTube, as well coding that indicates there will be an embedded video player on The Daily.

So basically he found out things that pretty much everyone figured would be included. But he did get us a glimpse of two covers, so that’s something.

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