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Posts Tagged ‘The Deal’

Portfolio Postmortem: Business Mag Missed The Membership Mark

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From the ashes of just-shuttered Portfolio comes yet another smoke signal that the business of magazines is in need of a major tune-up — and fast.

The Deal‘s Yvette Kantrow today compared the now-defunct Portfolio to the currently expanding Bloomberg, pointing out that the latter does a much better job of providing a niche audience with a product its members are willing to pay for. Sound familiar?

It should: mediabistro.com founder Laurel Touby was singing that same tune when she sat down with The Deal’s Mary Kathleen Flynn last week to discuss the maladies of the media industry. In the video interview‘s second installment, Touby suggests that outlets monetize their content by making it an essential product to their specific readerships, which they should treat at member-based communities. “Treat readers as your friends that you want to help,” says Touby.

Seems Portfolio never got that message: “It never delivered on its lofty goal of creating something significantly different than any other business pub out there, even as editor Joanne Lipman gobbled up talent that the rest of media immediately labeled ‘stars,’” wrote Kantrow.

“Though Portfolio vowed to produce serious, yet-accessible long-form business journalism, it seemed to traffic more in luxury and CEO porn,” Kantrow continued. “To make it in business journalism, perhaps you need to serve people who actually like business.”

Megan Stride

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Social Me This!: Social|Median Moves Toward Beta Phase With New Round of Investors

SocialMedian1.jpgHave you heard? Social networking is all the rave (along with tumblrs and twitters). The Times launched TimesPeople last month, and rumor has it that Wired‘s Chris Anderson has something in the works. But it doesn’t end there! The Deal is reporting that Social|Median, the social news service founded by former Jobster.com CEO Jason Goldberg may be one step closer to launching.

The site, currently in its alpha stage, is described as being a “new type of hyper-personalized social news service,” (perhaps a combination of Facebook and Digg?) and is hoping to go beta in the next few weeks. Over the last few months it has picked up a number of high profile media investors, including former Federal Communications Commission chairman Reed Hundt, Julius Genachowski, the co-founder of LaunchBox Digital, the Washington Post Co.’s Allen Morgan, and most recently L. Gordon Crovitz, who stepped down as publisher of The Wall Street Journal in January (maybe Bonnie Fuller‘s invite got lost in the mail?). Hopefully we’ll be able to give it a whirl and get back to you.

DealBook vs. DealBreaker: We All Have Truths, Are Mine the Same as Yours?

Wall-Street-Bull.jpgAs a general rule we tend to steer clear of stories dealing Wall St. or finance because we know next to nothing about either. However, after glancing at the homepage of the New York Times a number of times today it became apparent even to us that things are really bad (right?). So we decided to do a little reading. Along the way, in an effort to figure out what is going on with Fannie and Freddie, and why the WSJ homepage was down, and whether or not a NYTpanic piece” had anything to do with all this — and by the way, if you are expecting any answers no need to read further — we stumbled across a story we did understand! Bloggers arguing with each each other.

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