At the recent Future of Media conference put on by UK newspaper The Scotsman, there was some very informative field intelligence shared by Jeff Moriarty.

JohnstonPressLogoMoriarty is currently the chief digital and product officer for Johnston Press. But previously, he spent several decades with the New York Times Company and was an instrumental part of the Boston Globe‘s transition to the paywall world. Via post-keynote¬†interview¬† with The Drum’s Angela Haggerty, Johnston suggested that price is not the main factor when it comes to online-content subscribers. It’s more a matter of people willing to pay for content vs. those who are not:

The future of paid content is something Moriarty believes will be best-served on a micro-payment model similar to that of iTunes, although he said it could take years for the industry to create it.

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