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Posts Tagged ‘The Good Life’

Dr. Oz Grilled by Senate Because He’s Wacky

Dr. Oz of The Dr. Oz Show and Hearst’s Dr. Oz’s The Good Life fame is finally being forced to come clean about the medical advice he doles out to millions of people. To paraphrase Seinfeld, the prognosis is negative. A panel of senators grilled Oz on his many wacky claims that certain products can lead to weight loss, even though they definitely do not.

The panel, led by Claire McCaskill, repeatedly questioned Oz on why he would promote products that have zero science behind them. “The scientific community is almost monolithic against you in terms of the efficacy of the three products you called ‘miracles,’” said McCaskill. ”I don’t get why you need to say this stuff when you know it’s not true. When you have this amazing megaphone, why would you cheapen your show?”

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Redbook EIC Moves Over to Dr. Oz The Good Life

JillHerzigPicAlison Brower‘s decision to leave the Hearst fold and return to California is good news for Jill Herzig (pictured). Ahead of the full launch of Dr. Oz The Good Life this summer with the arrival of the August/September issue, she has been tapped to replace Brower as editor-in-chief.

From today’s announcement:

Herzig had been editor-in-chief of Redbook since 2010, where she introduced a new look and concept focusing on fun, affordable fashion, beauty and style. Prior to Redbook, Herzig was executive editor of Glamour, and previously, she served as special projects director of Self and executive editor of New Woman. Herzig started her career in women’s magazines at Cosmopolitan under Helen Gurley Brown.

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The Good Life is Going Well, Says Dr. Oz

Getty Images

Dr. Mehmet Oz and Lisa Oz at the TIME 100 Gala. (Getty Images)

“I think TIME 100 is an iconic event,” said Dr. Mehmet Oz at the TIME 100 Gala last night, where Seth Myers poked fun at everyone from President Obama to Charlie Rose.

We last spoke to Dr. Oz when our intrepid Lunch columnist Diane Clehane got the scoop on his new magazine. FishbowlNY wondered how the doctor was doing with the challenges of launching a print mag: “I’m [still] learning about the business,” he said. “The biggest challenge is being really concrete in the advice you give.”

Like everything he does, Dr. Oz seems to be handling all the challenges with aplomb. “[The magazine] is going well. We sold out the first issue, and we sold over 200,000 subscriptions, so I’m happy,” he said. The Good Life now has two issues under its belt.

For more on the event, head over to our sister site TVNewser.

Magazine Launches on Upswing

magazine stack GMagazines are alive and well, and the first few months of the year prove it. According to The New York Post, there were 45 magazines launched in the first quarter of this year, up from 27 a year ago.

Some of those debuts have been heavyweights — like Dr. Oz’s The Good Life, Capital New York and Branché, the popup title from Marie Claire — while some have been lightweights, such as the return of Sesame Street Magazine, which had folded in 2008.

“I was shocked when I put this together and saw the number [of launches],” MediaFinder’s president, Trish Hagood, told Crain’s New York. “So many of them are really solid publications.”

Newsweek also re-launched during the first quarter of this year, but uh, well… We think enough has been said about how that went.

Dr. Oz’s Magazine Loses Two Staffers Before Debut

Dr. Oz’s magazine — Dr. Oz The Good Life — doesn’t debut until tomorrow, but there has been some early chaos behind the scenes. The New York Post reports that two key staffers from the glossy’s art and design team have already departed.

Cass Spencer, The Good Life’s design director and point person on the look of the magazine, is gone after an alleged disagreement with Hearst’s editorial director, Ellen Levine. Jenny SargentThe Good Life’s photo director, is also out. Sargent’s situation is less dramatic; she left to take a job as Billboard’s deputy photo director.

A Hearst spokesperson told the Post that the company was “extremely happy” with The Good Life and brushed off Spencer and Sargent leaving, explaining, “When magazines are in startup mode, changes occur.”

The First Issue of Dr. Oz’s Magazine is Here

Dr. Oz’s magazine, The Good Life, is set to launch February 4. As you can see from the magazine’s debut cover, Hearst has learned a thing or two from Oprah, and put Oz front and center.

Though Big O is finally considering letting someone else grace the cover of The Oprah Magazine, we expect Oz’s mug will be beaming back at us from Good Life for a long time. Oz told FishbowlNY that he would do whatever was best for The Good Life, but when a magazine is named after you, readers want more of you, so hopefully Oz has been working on his smize.

There will be 800,000 copies of The Good Life’s debut issue, with 375,000 hitting newsstands at $3.99 a pop, and the remaining being sent for free to subscribers of other Hearst titles.

Dr. Oz Magazine to be Titled The Good Life

Attention Dr. Oz fans, his forthcoming magazine from Hearst finally has a title: The Good Life. Well, technically Dr. Oz The Good Life, but there’s no need to remind everyone that the zany Oz is behind the glossy every time we mention it. What’s with the title? Well Oz is glad you asked!

At Hearst’s Upfront, Oz explained “In almost everything I do I notice women desperately craving insights into the good life.” So there you go. Desperate women everywhere, your magazine is on its way!

Oz added that The Good Life will not only pave a path to an Oz approved lifestyle, it will do so in a way that women will appreciate. Men, you’re on your own.

“We want it to be playful, and most importantly, I don’t want to treat women like they’re dainty,” said Oz. “Because they’re tough. We want to be edgy more than earnest, and we want to give them a little bit of attitude because I think that’s what is needed to get them to do the things that are so important for themselves and the people they love.”

The Good Life — tough love from Oz in magazine form — hits newsstands early next year.