The New York Times wants you to get excited about an upcoming article titled “The Jockey,” so they’ve put together a trailer for it. The 36-second video doesn’t reveal much about the piece, other than it has something do with a — wait for it… Jockey. And maybe a horse or two.

The piece is penned by Pulitzer Prize winner Barry Bearak, which means it’ll be worth reading. So why do we need a trailer for it? A trailer for an article just seems a bit excessive. Maybe we should’ve published a trailer for this post about a trailer for an article. Next time.

Please note that if the Times had simply added some Inception noises to The Jockey video we would’ve been more into it.

Update (8:35 pm):
The Jockey is now live. It’s very “Snow Fall” in its scale.