The Medium Is The Message: Spin Magazine sees its subscription rates rise after giving away its product for free on MySpace. We have no idea how or why, but we really, really hope the nitwits who run newspapers don’t get any ideas.
Less Is More: And in related news, ad agency Secret Weapon attributes its success to having only three clients at any given time. Right now the agency has two: Honda and Jack-In-The-Box. It’s a very hands-on operation. In fact, one of the agency honchos sounds suspiciously like the voice of Jack.
Breaking Up Is Easy To Do: Time Warner Inc. is splitting AOL in two. The behemoth is eliminating 100 jobs at HQ, hinted it might also spin off its cable unit and threatened to “cut costs” at New Line Cinema, too. (Sorry for the lack of art with this item. This story didn’t come with a picture of two white guys sitting next to an interesting sign.)