The New York Times has named Alex MacCallum assistant managing editor for audience development. MacCallum was most recently a business side exec overseeing NYT Cooking, the Times’ cooking site and app.
According to a memo from executive editor Dean Baquet and editorial page Andy Rosenthal, in her new role, MacCallum will ”build a team devoted to using search, social and other strategies to draw more people to our news articles and editorials.”
“The Audience Development department will be a shared resource, like photography, video and news design,” added Baquet and Rosenthal. “She will start sometime in September and will be making the rounds of news and editorial to meet all of you. Obviously, more changes are in the offing for the newsroom’s masthead, and this is a big step toward bringing in more editors with deep digital experience.”
Baquet and Rosenthal’s full memo is below.