Two weeks ago, Rupert Murdoch‘s The Times and The Sun threatened legal action against U.K. aggregator NewsNow.co.uk for ripping off its content for its scrolling chyrons. Then again, Murdoch is going after everyone these days to take down feeds from his papers (see: Google).

But now The Mirror, a British paper not owned by News International, is following suit and demanding that their content be taken down from the British site, which voluntarily switches on and off from several major newspapers, reprinting their content. Says Mirror digital director Matt Kelly, “We’re not big fans of their business model.”

First pay walls, and now going after aggregators…as much as media critics love to decry Murdoch’s methods, they very often fall into line with them eventually.

Read More: Mirror.co.uk Follows News Int. In Blocking NewsNow –PaidContent

Previously: Murdoch Pulls British Papers From Aggregator

Looks like Rupert Murdoch is not giving up on his 2010 resolution to stop directing traffic towards any of his newspapers’ Web sites.

Murdoch’s News International confirmed yesterday that it is blocking British Web aggregator NewsNow.co.uk from crawling its U.K. newspaper Web sites, including News of The World, The Sun and The Times, essentially eliminating links to those sites’ content on the aggregator’s site. Some noticed on Friday that The Times‘ online content was no longer on NewsNow.

Explained a News International spokesperson in a statement:

“NewsNow has been using Times Online content as part of its paid-for, commercial as well as free services. They have continued to do so despite our direct requests for them to stop. As a result, we have taken the decision to disallow their indexing of our content.”

So we ask FishbowlNY readers: how long until Google gets a similar treatment from Murdoch’s companies, now that they’ve finally got the ball rolling on blocking aggregators? Does it take using News Corp. products as part of paid content to push Murdoch to the edge?

Read More: News International to block NewsNow from all its websites –The Guardian